News Release

Press Breakfast Invitation - Cisco Systems at the International Broadcasting Convention, Amsterdam

8.45am-10am, Fri Sept 12th, Room T, RAI Centre
Sep 02, 2003

September 02, 2003

"Accelerating profitability for broadcasters and network operators with next generation IP networks"
Paolo Campoli, head of solutions marketing, Cisco Systems EMEA

"Video over IP - from backhaul to the broadband home"
Tim Sheppard, director of strategic development, TANDBERG Television

Cisco Systems will be holding a breakfast press conference during the International Broadcasting Conference in Amsterdam on Friday Sept 12th.

Paolo Campoli, head of solutions marketing, Cisco Systems EMEA will present how Cisco's IP and Gigabit Ethernet network technology can help address the challenges of migrating to an "on demand" model of contribution, distribution and delivery of video from the studio to the production unit, to the consumer.

The press conference will focus on:

  • Cisco's experience in supplying technology for fibre to the home networks to deliver broadcast TV and video on demand for consumers
  • The evolution from video distribution over proprietary or dedicated networks to Gigabit Ethernet and IP in cable and carrier networks
  • IP networking in the production environment
  • How Cisco is working with video specialists to deliver these models

Tim Sheppard of TANDBERG Television will also present during the press conference and will outline TANDBERG Television's strategy for the delivery of Video over IP for HD and SD IP Contribution and Distribution, Video on Demand and broadband homes access.

One to one briefing opportunities with Cisco spokespeople will also be available during IBC on the Cisco stand (1:441).

To register for the press seminar or to request a one to one please contact Ellie Marlow +44 208 824 1548, or your local Cisco PR agency.

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