January 09, 2007
SAN JOSE, Calif., January 9, 2007 - Cisco (NASDAQ: CSCO) - today announced it has completed the acquisition of privately-held, Tivella, Inc. of Half Moon Bay, Calif. Tivella is a leading provider of digital signage software and systems. Cisco sees enormous potential for digital signage to be integrated into its existing enterprise streaming and live video broadcasting platform.
Digital signage is an emerging technology that has the potential to transform the customer experience and to promote richer communications. Digital signage is quickly gaining traction as companies face a variety of challenges. These include revenue and growth, building and maintaining brand identity and customer loyalty, and effectively reaching target audiences with advertising and marketing. Companies conducting deployments of digital signage solutions have clearly demonstrated higher brand awareness and sales uplift by targeting relevant information to an audience near the point of purchase.
With the close of the transaction, the Tivella team and product portfolio are now integrated into the Cisco's Emerging Markets Technology Group, reporting into Marthin De Beer, Senior Vice President of Cisco's Emerging Market Technologies Group.