News Release

Cisco Showcases New Generation of Virtualized Video Solutions at NAB 2015

Cisco's Open Network Architecture Raises the Bar With Integrated Security, Seven New Virtualized Video Functions, Multi-Vendor and Intercloud Integration
Apr 10, 2015

LAS VEGAS, Nevada, NAB 2015, April 10, 2015 – At NAB 2015, Cisco will demonstrate how it is once again raising the bar with a new generation of all-IP virtualized video solutions that help media companies get new services and features to market faster, protect themselves from attack and reduce costs.

At booth #N802 in the North Hall at the Las Vegas Convention Center, Cisco will showcase how its Open Network Architecture is addressing the top priorities for broadcasters and media and entertainment companies in 2015, featuring seven new virtualized video functions, unified threat-centric security architecture and open orchestration that integrates and utilizes third-party products and applications. Highlights include:

  • Virtualized video processing (V2P) solutions for the entire video infrastructure, reducing the time it takes to add new video services to minutes or less, and cutting costs 35% or more by consolidating multiple separate infrastructures into a single, cloud-based, virtualized solution.
  • Security for the virtualized video environment across the entire attack continuum, including video streaming, end point, network, data center, web and email security.
  • Live demonstration of broadcast video production over IP: Cisco and Grass Valley, a Belden brand, have teamed to demonstrate how Belden's video production application can leverage SDN Orchestration to control an all-IP video production network, enabling media companies to migrate to a next- generation, cost-effective and scalable network, without replacing their mission critical applications.
  • Programmable private and hybrid cloud infrastructures for the media data center to support secure, elastic, scalable and flexible workflow requirements.
  • A "Live from New York" demonstration, with Time Warner Cable, of high quality, live 4K/HEVC, delivered by a virtualized Videoscape™ infrastructure.
  • New business and monetization models with Video Everywhere delivered as a service (aaS), advertising substitution, and advanced viewer analytics.
  • Various third-party demos that integrate Cisco® media-centric hardware with virtualized software solutions, and accelerate the implementation of media workflow processes, including ingestion, streaming, quality control and security.

Cisco Speakers at NAB 2015:

NAB Super Sessions:

Daily Sessions in the Connected Media Theater:

Supporting Quotes:

  • Yvette Kanouff, senior vice president and general manager, Cisco Service Provider Video Software and Solutions

"We feel strongly that all-IP, fully virtualized, secure and open solutions are the future of video processing, and we are investing to make these realities. At last year's NAB, Cisco showcased its revolutionary Virtualized Video Processing (V2P) platform, designed to make it easier for media and entertainment companies to create new video workflows with software, on demand. Reacting to our customers' top concerns this year, we are integrating end-to-end security into our architecture, expanding it with a wealth of new virtualized functions, integrating it with the Intercloud and proving the value of our open orchestration framework by integrating third-party applications from some real industry powerhouses."

Supporting Resources:


Cisco, cloud, cloud video, Intercloud, IP, NAB, SDN, Videoscape Cloud, virtualization, Yvette Kanouff

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