RIYADH, Saudi Arabia, 05 October 2010: Cisco announced today that it will support Mobily, the official brand name of Etihad Etisalat and a leading mobile service provider in the kingdom of Saudi Arabia, in launching managed services based on Cisco solutions. Four managed services will be launched in the initial phase. Two are managed data center services – a managed hosted-server service and a managed back-up and recovery service. The other two are a managed firewall security service and a managed business communications service. The managed services are designed to support all types of businesses in Saudi Arabia from smaller businesses to large enterprises in banking and finance oil and gas, healthcare, education and petrochemicals.

Highlights / Key Facts:

• Cisco's managed services solutions will give Mobily the opportunity to differentiate itself in the Saudi marketplace by building, and marketing a new generation of value-added managed services delivered over an extensible, efficient Internet Protocol (IP) infrastructure. The innovative managed services that Cisco offers will help Mobily to capture new revenue streams as well as expand into different managed services markets.
• Cisco has supported Mobily in building a next-generation data center that will host the managed services portfolio.
• Cisco managed data center services will help Mobily customers manage the changes in architecture, technologies, applications, regulations, efficiency focus, and workload demands in the data center. These changes are causing one of the most comprehensive IT infrastructure transformations in the past decade.
• Similarly, Cisco managed firewall services help to prevent unauthorized visitors from accessing valuable customer business resources and will help Mobily's customers comply with security and regulatory requirements.
• Cisco's managed business communications service portfolio builds on the Cisco IP Next-Generation Network (IP NGN). This infrastructure provides communications solutions that span media types, such as voice, video, email, collaboration, and contact centers.

Executive Quotes:

Khaled AlKaf, CEO, Mobily
"Mobily is already established as a leading service provider offering integrated and converged data and voice communication solutions for our customers. With the addition of Cisco managed services we will be able to ensure that we have a competitive edge in terms of servicing the needs of our customers in Saudi Arabia and ensuring that they have access to the latest and most innovative technology solutions."

Wayne Fullerton, managing director for Cisco in Saudi Arabia
"The demand for managed services in the information technology market globally is growing as companies strive to streamline their IT costs. The breadth of the Cisco managed services technology offering will help to deliver a unique market opportunity for Mobily. Cisco's managed services offering is designed to give service providers, like Mobily, the competitive edge that will allow them to stay ahead of the game when it comes to their customer needs. We will continue to work closely with Mobily to build and launch a full portfolio of managed services."

Links / URLs:

• Emerging Markets RSS Feed: http://newsroom.cisco.com/data/syndication/rss2/EmergingMarkets.xml
• Middle East News: http://newsroom.cisco.com/me
• For more details about Cisco's Managed Services for Service Providers visit: http://www.cisco.com/en/US/netsol/ns849/networking_solutions_market_segment_solution.html#~two

About Mobily:

Etihad Etisalat (Mobily) was established in 2004 by a consortium led by Etisalat, the UAE based telecom conglomerate. Mobily is the official brand name of Etihad Etisalat, renowned as the second mobile service provider in the Kingdom of Saudi Arabia. The awarded 25-Year telecommunication mobile license was complemented by a subsequent purchase of a 3G license. Mobily is the 1st Saudi communications company to get an operation license for 3rd generation services and beyond. In December 2004, Mobily was listed on Tadawul Stock Exchange. Today, Mobily equates to 40%+ market share of the mobile subscriptions in the Kingdom. In March 2008, Mobily was granted approval by CITC (Communication and Information Technology Commission) to acquire Bayanat al-Oula which was a licensed Data Service Provider for a price of SAR 1.5 Billion. And, in November 2008, Mobily acquired absolute majority stakes in Zajil, the leading Saudi ISP (Internet Service Provider).

Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future. For more information visit: http://www.mobily.com.sa