SAN JOSE, Calif. – May 21, 2009 – Cisco today announced it has completed its purchase of Pure Digital Technologies Inc. San Francisco-based Pure Digital, creator of the best-selling Flip VideoTM brand, is a pioneer in developing consumer-friendly video solutions with mass-market appeal.
The acquisition of Pure Digital is key to Cisco's strategy to expand its momentum in the media-enabled home and capture the consumer market transition to visual networking. The acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences.
With the close of the acquisition, the Pure Digital team becomes part of Cisco's Consumer Business Group, which includes Linksys® by Cisco® home networking, audio and media-storage products. Jonathan Kaplan, chairman and CEO of Pure Digital, becomes senior vice president and general manager of the combined organization, reporting to Ned Hooper, senior vice president, Cisco Corporate Development and Consumer.