News Release

Cisco Systems Canada Launches "Earn and Learn" Partner Program

New reseller initiative combines cash and educational incentives for selling Cisco products
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Aug 21, 2002

TORONTO, ON - August 21, 2002 - Cisco Systems Canada has launched "Earn and Learn", an innovative reseller program that combines cash rewards and educational incentives for selling Cisco products.

"Cisco is committed to helping our resellers achieve success with more than just our exceptional end-to-end solutions," said Steve Simmons, vice-president, channel operations at Cisco Systems Canada. "We are also dedicated to ensure resellers obtain as much valuable knowledge as possible to increase their chances of reaching their goals. With this program resellers can earn cash rewards and enhance their levels of training, just by selling Cisco products."

The Earn and Learn program lets resellers earn points on sales of selected Cisco products. At the end of the program the points can be converted to cash. Additionally, Cisco will match earned points and award the resellers' employer with Global Knowledge training certificates.

"We want to empower our resellers to excel and profit in their markets," added Simmons. "By providing educational incentives we're helping them expand their strengths and add customer value. We are collaborating to deliver more benefits to the end-customer."

Running from August 1st to October 31st, 2002, the Earn and Learn program is available to all Cisco Systems Canada authorized resellers.

About Cisco Systems

Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com.

About Cisco Systems Canada

Cisco Systems Canada Co. has offices across Canada dedicated to customer support, sales, and service. In addition, Cisco Systems has a significant research and development centre in Ottawa, Ontario.

Press Contacts:

  • Willa Black
    Cisco Systems Canada Co
    416-306-7732
    E-mail: wblack@cisco.com

  • Monica Salvo
    Strategic/Ampersand Inc. (for Cisco Systems Canada)
    416-961-5595 ext. 438
    E-mail: monica@stratamp.com