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David Rogers

David Rogers teaches brands, marketing and digital strategy at Columbia Business School.
David Rogers teaches brands, marketing and digital strategy at Columbia Business School.

David Rogers is an expert on brands and digital strategy. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of "There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of "The Handbook on Brand and Experience Management." David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz.

Rogers has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit and media industries. Rogers teaches on brands, marketing and digital strategy at Columbia Business School, where he is the Executive Director of the Center on Global Brand Leadership