Article

The Numbers Behind the Game: Cisco and the NFL

As Super Bowl LIX approaches, the spotlight is on the players, but behind the scenes, Cisco is ensuring every moment is seamlessly connected and secure. From practice fields to packed stadiums, Cisco and the NFL work together to keep fans and teams linked and protected all season long. 

Feb 05, 2025
That’s the NFL’s revenue, over 18 billion dollars. It’s also a pretty big target for cyber threats which Cisco Security solutions tackle head on.
On average, around 200 million people globally tune in to the Super Bowl each year. The challenge isn’t just to stream it but to deliver 100% uptime. No buffering. No hiccups. Except perhaps those from chowing down the nachos too fast.
The number of connection attempts from blacklisted regions blocked by Cisco during Super Bowl LVIII.
In the same year, 39,000 security intelligence events were blocked by Cisco. That’s a lot of bad actors trying to crash the party.
It's not enough just to block threats. Cisco also analyzed and triaged 1,600 intrusion events at the same Super Bowl. It’s a process of constant learning and refinement. Because in cybersecurity, like football, you study the tape to stop the next attack.
There are no off days. Cisco works with the NFL 365 days a year 24/7, supporting everything from the NFL Draft to the regular season.
All 32 NFL teams rely on Cisco’s infrastructure to ensure seamless connectivity and security. This enables everything from a rallying cry to defensive signals soar through cyberspace without a hitch.
The number of NFL stadiums that Cisco helps connect and protect. This number is growing with international games in London, Munich, Madrid, and Sao Paulo.
Cisco’s technology ensures that fans receive high-quality 4K content. The refs might still blow the call, but at least you'll see it in stunning detail.
For two years, Cisco and the NFL have facilitated the Cisco Networking Academy NFL Apprenticeship, skill-building for the next generation of tech talent.
Cisco has worked with the NFL to create a playbook where all of their enterprise networking and cybersecurity needs are streamlined under one platform. This is the true power of One Cisco. No other partner can offer the networking, security and observability expertise that we can provide cohesively to the NFL.
Ultimately, it all boils down to zero – the only acceptable number of disruptions to the game.
Here's the thing about running the NFL's digital infrastructure: our biggest victories happen in silence. While players make spectacular catches and defenses make crucial stops, we're quietly blocking thousands of threats and maintaining millions of connections. You won't notice any of it. You'll just watch the game. And that's exactly how Cisco and the NFL want it – because when the game is on the line, the NFL relies on Cisco.