NBC Sports to Utilize Cisco for its Production in Paris to Deliver Networking Technology for its All-IP Production of Paris Olympic and Paralympic Games

STAMFORD, Conn., July 16, 2024 – NBC Sports has selected Cisco (NASDAQ: CSCO) to provide networking technology for its all-IP production of the 2024 Paris Olympics and Paralympics, July 24-August 11, and, August 28-September 8, respectively.

NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage. Peacock will be the streaming home of the 2024 Paris Olympics, providing fans with the most-comprehensive Olympic destination in U.S. media history, including live streaming coverage of every sport and event and all 329 medal events.

The Opening Ceremony will be presented on Friday, July 26, live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, 12th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2032. The Paralympics take place from Paris August 28-September 8, 2024.

NBC Sports will utilize Cisco to deliver networking technology for its all-IP production of the 2024 Olympic and Paralympic Games, including the deployment of Cisco’s IP Fabric for Media at the International Broadcast Center (IBC) in Paris, which will allow for the secure and efficient delivery of 4K and 8K content to viewers back in the United States, as well as new mobility and wireless technologies to put viewers closer to the action than ever before. NBC Sports will also leverage Cisco’s market-leading security and observability solutions to deliver a real-time unified view of the organization’s entire network, helping proactively defend critical infrastructure, prevent outages, and refine the overall digital experience. 

“NBC Sports is deploying a distributed production infrastructure four times larger than any previous Olympics in Paris,” said Cliff Ryan, VP, Network Engineering, NBC. “Cisco’s high-performance Service Provider and Media Fabric infrastructure has been pivotal in seamlessly supporting this massive change in how and where NBC produces the Olympics.”

Cisco has partnered with NBC Sports for more than a decade, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in Europe, Asia and South America.

“NBC Sports and Cisco have consistently set the bar for scaling an all-IP production to deliver exciting and immersive experiences for the largest sporting event in the world, and this year with the help of Cisco’s advancements in simple and secure connectivity, NBC can offer more hours of the Games, on more screens with deeper personalization and interactivity,” said Jonathan Davidson, Executive Vice President and General Manager, Cisco Networking.

ABOUT NBC SPORTS

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports presents premier content across linear platforms NBC, USA Network, GOLF Channel, as well numerous digital sites, including Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, and many more. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming.

About Cisco  

Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

— NBC SPORTS —