Press Release

Cisco Launches New Business Performance Insight and Visibility for Modern Applications on AWS

Cisco Launches New Business Performance Insight and Visibility for Modern Applications on AWS
Nov 28, 2023

Business Metrics for Cisco Cloud Observability Capability Enables Customers to Protect Revenue, Improve Digital Experiences and Manage Brand Reputation.

News Summary:  

  • New business metrics for Cisco Cloud Observability enable customers to significantly enhance critical business context when observing the end-to-end flow of modern applications.  

  • Business metrics and AWS cloud services integrations enrich and expand Cisco’s business transaction monitoring to allow customers to quickly connect digital experiences to business outcomes and make faster, better decisions and prioritizations.  

  • Cloud service expansion, based on customer feedback, enables Cisco to unite applications and business metrics with the AWS services that impact customers within business transactions. 

AWS re:Invent, LAS VEGAS, Nev., Nov. 28, 2023 — Cisco (NASDAQ: CSCO) today announced new business metrics in Cisco Cloud Observability, powered by the Cisco Observability Platform to enhance business context for modern applications running on Amazon Web Services (AWS). This latest release also supports integration with AWS services and application performance monitoring (APM) correlation and provides end-to-end visibility into the performance of cloud native applications.   

Traditional application monitoring tools only provide visibility of application and infrastructure performance metrics. This leaves teams— including ITOps, DevOps and SREs— managing modern applications without clear sight into the relationship between application performance and critical business KPIs such as customer conversion rates and real-time impact on business revenue.  

As a result, these teams are unable to make prioritizations based on business impact.  

Cisco’s latest innovations in full-stack observability deliver teams with the enhanced business context they need to manage modern applications and protect revenue, customer experiences and brand reputation, bridging the gap between business goals and IT. 

This new capability empowers users with:  

  • Support for multiple business metrics within a business transaction.   

  • Easy identification of business transactions configured with business metrics for troubleshooting.  

  • User-friendly configuration interface that enables users to preview business transaction attributes for accuracy and set up mission-critical metric alerts.   

  • Advanced KPI visualization including baseline performance and a historical analysis trend line, to easily identify when business performance is abnormal.    

  • Data segmentation by selected attribute values for quick visibility of customer segments being affected most. 

For Cisco customers such as Royal Caribbean, these insights are critical. “With Cisco Full-Stack Observability, we've gone from reactive to proactive. Cisco Cloud Observability will allow us to visualize and correlate metrics, events, logging, and tracing (MELT) data so we can identify, triage, and troubleshoot problems at an even greater velocity,” said Alice McElroy, Director, IT Operational Excellence, Royal Caribbean.  

Supporting integration with more AWS services, DevOps teams can also now observe AWS Lambda functions as an entity within Cisco Cloud Observability APM pages, helping them to understand the functions’ contribution to an application, correlate their performance to overall user experience and quickly troubleshoot unexpected behavior.   

"By elevating business metrics to first-class status, similar to other performance-related metrics, we enable organizations to mature their observability practice by empowering technical teams to prioritize technical issues that are aligned with business outcomes," said Ronak Desai, Senior Vice President and General Manager for Cisco AppDynamics and Full-Stack Observability. 

Cisco also announced support for 10 additional AWS services that are now pre-integrated with Cisco Cloud Observability. By tying together applications, business transactions, business metrics and expanded support for AWS infrastructure services, application owners can gain deep cross-domain visibility across the full stack. 

Business metrics for Cisco Cloud Observability is now available. For more information, register for our upcoming webinar here

Additional Resources: 

For more information and live demos of new Cisco Full-Stack Observability innovations in AWS, re:Invent 2023 attendees can visit the Cisco booth (#680) located within the expo. 

Demos include: 

  • Observability for modern applications 

  • Business risk observability for cloud native applications 

  • Extending observability on the Cisco Observability Platform 

Cisco product experts will be hosting live sessions in the booth theater, and meetings are available. 

About Cisco   

Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. 

Amazon Web Services and AWS are trademarks of, Inc. or its affiliates. 

Media Contacts

Alexandra Constantine

Public Relations
+1 510-717-1262