News Release

Cisco Awarded Historic 10th Certification for Excellence in Customer Service and Support by TSIA and J.D. Power

SAN DIEGO, July 18, 2016 - The Technology Services Industry
Jul 18, 2016

SAN DIEGO, July 18, 2016 - The Technology Services Industry Association (TSIA), the leading association for today’s technology and services organizations, has announced Cisco’s 10th certification in the J.D. Power Certified Technology Service and Support ProgramSM. Cisco is the first company to receive 10 consecutive certifications in the global program. The certification recognizes Cisco for delivering “An Outstanding Customer Service Experience” to their customers worldwide. 

Jointly developed by TSIA and J.D. Power, this program evaluates overall customer satisfaction, helps technology support organizations increase their efficiency and effectiveness in technical service and support, and is part of TSIA’s body of Operational Best Practices programs. The results of this certification also provide technology consumers with insight into which companies have demonstrated service and support excellence when making their purchasing decisions.

To achieve this high-level certification, which remains valid for one year, an organization must undergo a rigorous evaluation process and attain customer satisfaction scores among the top 20 percent of companies globally that offer technology support, based on J.D. Power’s extensive technology industry benchmark customer satisfaction research. The organization must also pass a detailed audit of its support policies and procedures.

“We’re proud to honor Cisco in their 10 years of certification,” said Thomas Pridham, Senior Vice President, Major Membership Development and Organizational Development Services for TSIA. “The Operational Best Practices program gives companies the opportunity to see how they measure up to the industry's highest standards of support and customer satisfaction. The fact that Cisco has achieved this high level of certification for services and support 10 times in a row further demonstrates their commitment to greatness and, most importantly, to serving their customers.”

“Listening to our customers using smart tools and automation to improve their support experience are key elements of our services strategy,” said Joe Pinto, Senior Vice President, Technical Services, Cisco. “Given our culture of delivering customer success, we are continuously using what we learn to improve our people, process, and technology to stay ahead of rising customer expectations. This recognition, our 10th consecutive certification, clearly demonstrates our passion and commitment to delivering an exceptional support experience and to helping our customers succeed in today’s increasingly demanding and challenging world.”

For more information on this program and other Operational Best Practices certification opportunities available to TSIA members, visit the TSIA website

About TSIA

The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA's editorial blog, Inside Technology Services, is widely recognized by technology service professionals for providing thought leadership and insights into industry trends and best practices. Visit us at, follow us on Twitter @TSIACommunity, or connect with us on LinkedIn and Google+.

About J.D. Power

J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Costa Mesa, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at and follow us on Twitter at @Cisco.


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