News Release

TV Globo and Cisco Make Beautiful Video Together

Globo Executives Get Exclusive Look at Videoscape Proof-of-Concept for the Future of Live Sports Video Experiences in 4K/Ultra HD
Sep 12, 2014


AMSTERDAM, IBC 2014, September 12, 2014 – Cisco and TV Globo, a leading television network operator in Brazil, and one of the largest content producers worldwide, recently expanded their partnership to create an eye-popping 4K/Ultra HD (UHD) ‘Future of Video’ internal demonstration during the World Cup, showcasing exclusively to Globo executives how the future live sports experiences could look and feel for viewers in the home. A longtime Cisco customer, TV Globo is encouraged by the opportunities that 4K/Ultra HD video offers to redefine the user experience. This was the perfect event to show the amazing things that can be done with 4K/Ultra HD and Cisco Videoscape™ to offer riveting experiences for the TV and beyond.

Key Highlights

  • Better than being there ‑ the ultimate experience: Cisco used a wall-sized screen to display multiple statistics ranging from the main action in the field, such as fouls, yellow and red cards, team lineups, and player biographies. These were being generated in real time, running parallel to one side of the main broadcast screen that was showing the match, fully immersing the viewer in the game.
  • Synchronized, personalized, social: When a team scored a goal, the user could view three additional angles in real time, all perfectly synchronized with the main screen. Users can seamlessly interact with the TV screen using tablets, laptops and smartphones to serve as a remote, and to share real-time stats and comments with friends on social media (Twitter, Facebook, etc.), running parallel to the main screen.

A Visionary Partnership

Cisco and TV Globo have a long-standing partnership that has pushed the envelope in evolving traditional video experiences to include second screen and now next-generation experiences. The development and launch of a synchronized second screen video application for The Voice Brasil powered by Cisco® Videoscape last year helped drive peak viewership, with 70% growth over the previous season. TV Globo is continuing its work with Cisco to experiment with the possibilities to define the future of live sports video experiences.

Supporting Quotes

  • Raymundo Barros, CTO, TV Globo

“Cisco shares our belief in the power of 4K/Ultra HD video to extend our viewers’ engagement beyond the broadcast. Live sports coverage in 4K/Ultra HD will change the way people think and feel about watching sports forever. Seeing is believing, and there is no turning back once you get hooked on 4K/Ultra HD.”

  • Charles Stucki, vice president and general manager, Cloud and Headend Engineering, Cisco Service Provider Video Software & Solutions

“4K/Ultra HD is not just about more pixels. It involves more applications as part of the overall experience to enhance the picture. Utilizing a bigger screen, you are truly immersed and can lose yourself in the experience. It is better than being there, with a comfier seat. Cisco’s Videoscape TV services platform is well equipped to serve our customers on their journey to explore and roll out 4K/Ultra HD services. We are proud of our work to showcase this with TV Globo in Brazil, and can’t wait to explore the possibilities for the 2016 Summer Olympic Games.”

Supporting Resources:


Cisco, TV Globo, Raymundo Barros, Future of Video, World Cup, 4K, UHD, Ultra HD, 2016 Summer Olympic Games, IBC, Charles Stucki, Videoscape, The Voice Brasil

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