News Release
Mar 10, 2011

Cisco Improves Customer Service at SeABank in Vietnam

Benefits Include Improved Speed and Borderless Networks Experience
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HANOI, Vietnam, 09 Mar, 2010 – Cisco today announced the implementation of Cisco® technologies and solutions in retail banking at SeABank, one of Vietnam's premier banks, to allow a range of complex, mission-critical information to flow within the bank and to its clients with anytime, anywhere access while maximizing resources and increasing business agility.

Founded in 1994, SeABank is one of the first Vietnamese commercial joint stock banks and has 1,500 employees at over 100 transaction points all over Vietnam, serving more than 104,000 individual clients. Continued growth of the business and an expansion of the bank's systems resulted in a need for effective communication within SeABank and with clients while upgrading to modern retail banking services.

"Almost all businesses, and in our industry, banks, say that they want to adopt information technology, but each organization has a different approach. At SeABank, our focus was to reduce human-resource costs, improve productivity and modernize our retail services. We chose Cisco as we wanted someone who would be able to provide long-term support on managing the solutions and later, expand our business. End-to-end solutions are clearly Cisco's strength; additionally its partners offer excellent support and have deep expertise in solutions ranging from contact center to data networking. This is something we highly appreciate," said Nguyen Tuan Cuong, director of IT Center, SeABank.

To support the concurrent services and multiservice connections, SeABank installed the Cisco 2800 Series routers, Cisco Catalyst® 2960-S fixed-configuration access switches and Cisco Unified Contact Center Express, designed to support a highly available virtual contact center with integrated self-service applications across multiple sites, secured with Cisco security solutions. In March 2009, SeABank constructed a data center to cater to its virtualized collaborative workspace as it expand its services and grow its business in Vietnam.

"With business demands and competitive forces stronger than ever, organizations are looking for the best way to connect to their customers and employees. Cisco's solutions and technologies will help SeABank serve its customers across platforms including e-mail, SMS, Internet and retail banking," said Lee Chiang Toh, country manager for Cisco in Vietnam.

About SeABank

Founded in 1994, the Southeast Asia Commercial Joint Stock Bank – SeABank is one of the first Vietnamese commercial joint stock banks. Ranked A for 4 consecutive years by the State Bank of Vietnam, SeABank has been one of the fastest growing banks in the country. Since 2006, SeABank penetrated into non-banking areas such as insurance, stock market, and others.

Since 2008, the strategic cooperation with Societe Generale, one of the top retail banks in Europe, has enabled SeABank to effectively improve its retail banking offerings. The partnership has given SeABank the ability to offer enhanced client services, as well as the banking technology to stay competitive in retail banking arena. Now SeABank offers to its customers its retail banking services such as SMS, internet banking and SeANet contact center services.