SAN FRANCISCO, Calif. - September 20, 2010 - Cisco's Flip Video®, the shoot and share video camera leader, today announced an all-new accessory program called Designed for Flip^TM to expand the Flip Video experience for consumers. New Designed for Flip accessories announced today include a range of products including: wide angle lens, two different types of enhanced external microphones, waterproof cases, battery chargers and a pocket projector.

"People choose Flip because it makes capturing and sharing video simple, affordable, and most of all, fun," said Simon Fleming-Wood, senior director of marketing for Cisco's Consumer Products.  "The new Designed for Flip program extends the fun with more choices from leading accessory companies so Flip users can do more and go more places with their Flips."

New Designed for Flip and FlipPort^TM

The all-new Designed for Flip line will debut several products starting today and then continue to roll out more accessories through the fall and beyond. The Flip Video Designed for Flip team is working with leading companies in multiple product segments to provide a wide selection of general purpose and specialized products for both current and future Flip video cameras.

A key component of the Designed for Flip initiative is a new Flip Video feature called FlipPort^TM.  The FlipPort is a uniquely developed connector found on the bottom of the new Flip UltraHD 8 GB/2 hour video camera -- also announced today -- that will become a standard feature on future generations of Flip video cameras.  The FlipPort, will allow a range of specialized accessories to easily plug right in to Flip video cameras and open up a world of new uses and creativity for consumers.

New Designed for Flip products using FlipPort include Mikey for Flip, from Blue Microphones^TM, a professional quality external microphone that lets Flip users capture even better sound quality ranging from a whisper to a rock concert. Scosche^TM will also be offering a wireless lavaliere microphone that will enable up close audio ideal for interviews. iGo^TM is also offering three new products: the Overtime Battery extender which doubles the Flip Video battery life; the Charge Anywhere power adapter can charge two products at once such as a Flip video camera and another USB accessory; and finally a new Pocket Projector will allow Flip owners to instantly project and watch their Flip video clips directly from the video camera anywhere and on any flat surface up to the size of a 70" TV.  In addition, Seagate has plans to support Flip video cameras with FlipPort in the coming months.

For all Flip video cameras, the Designed for Flip accessory line also features a wide assortment of products to let users do more with their Flip. New accessories now available include Flip Waterproof cases from Aquapac®, which allow consumers to use their Flip video camera for activities such as sailing, snorkeling and skiing, a line of underwater cases from Ikelite^TM, ideal for scuba diving and a new magnetic Wide Angle Lens, from Bower^TM, that makes it easy to capture wide-angle video footage.

Pricing and Availability

Select Designed for Flip accessory products are available* today in the United States at the Flip Video Store (TheFlip.com) and will be coming soon to Amazon.com and other retailers. 

Company	Product	Supports	Website
Aquapac	Waterproof Cases	All Flip Models	www.aquapac.net
Blue Microphones	Mikey for Flip, External Microphone	FlipPort Models	www.bluemic.com/mikeyforflip
Bower	Wide Angle Lens	All Flip Models	www.bowerusa.com
iGo	Overtime Battery Extender Charge Anywhere Power Adapter	Flip Port Models	www.igo.com
	Pocket Projector	All Flip Models
Ikelite	Underwater  Video  Housing for Flip	Select Flip Models	www.ikelite.com
Seagate	Storage Solution	FlipPort Models	www.seagate.com
Scosche	Wireless Microphone	FlipPort Models	www.scosche.com

For information about how to become a Designed for Flip developer, please contact developer@theflip.com.

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About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys, Valet and Flip Video can be found at www.theflip.com, http://home.cisco.com and www.cisco.com/consumer.

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*Please check individual company websites for availability