ISTANBUL, Turkey - June 15, 2010 - The Investment Support and Promotion Agency of Turkey (ISPAT) has announced the launch of Invest.gov.tr, a Web 2.0-enabled "one-stop shop" for investors. Cisco Internet Business Solutions Group (IBSG), Cisco's global consultancy, worked with ISPAT to develop the strategy, design and road map for the portal.
Invest.gov.tr has been designed as an interactive and collaborative environment to meet the real-time needs of foreign investors as well as Turkish entrepreneurs looking for foreign partners.
Key Facts / Highlights:
- Invest.gov.tr enables potential investors to search, evaluate and find investment opportunities almost instantly. The Matchmaking module offers entrepreneurs an opportunity to showcase their businesses and projects in addition to providing investors with a platform to find suitable business partners.
- An intelligent feature offered by the portal is the Investment Process Wizard, which helps investors understand, analyze and prepare for investments in different sectors. This tool leads visitors through key procedures via simply explained steps. An important tool for easy access to information is the Interactive Map, which enables investors to view practical information about key locations in various categories.
- The Web portal optimizes social networking and collaboration technologies to facilitate faster responses to queries and provide on-demand information. An organizational and knowledge management model has been implemented to provide the most up-to-date and dynamic information for investors. Additionally, an internal knowledge portal of ISPAT is integrated into the system. It accelerates workflows between various departments and affiliated organizations and helps scale ISPAT resources more effectively.
- Invest.gov.tr is not only a Web portal providing information to investors but also a database of news, events, analyses and reports on various business sectors. Automated newsletters will be created by ISPAT and sent to recipients through the membership system.
- Over the past four years, Cisco IBSG has collaborated with various organizations in Turkey to support the government's e-transformation agenda and to lend business transformation expertise to programs such as Istanbul's Digital City initiative, the virtual competitive clustering of Turkey's textile and clothing value chain, and proof of concepts for e-health, e-learning and connected community centers.
- The announcement coincides with the sixth Investment Advisory Council of the Prime Minister, in which Cisco is one of 15 international companies participating.
Supporting Quotes:
- Alpaslan Korkmaz, president, ISPAT
- Mohsen Moazami, vice president, Cisco IBSG, Emerging Markets
"As Turkey continues to be a preferred destination for foreign direct investment, we saw the importance of scaling our services to new groups, such as project owners and entrepreneurs. Cisco IBSG has been our partner in defining how Web 2.0 and social networking tools can help us serve the investor community better and at the same time build a measureable investment opportunity pipeline. As information technology and Web 2.0 can never be an aim by themselves, Cisco worked with our management to benchmark against the business needs and Web strategies of more than a dozen countries to formulate an alternative smart strategy and road map for a scalable, highly interactive 'one-stop shop.'"
"Turkey continues to be a very important market and business partner for Cisco. My heartiest congratulations to ISPAT for taking the Invest in Turkey 'one-stop shop' live. We are confident that it will draw more far-reaching investor prospects to Turkey, reinforcing the country as an investment-friendly destination. We are pleased that our engagement with ISPAT to support this vision has contributed to the portal's implementation."
Tags, Keywords:
ISPAT, Cisco, Turkey, Invest in Turkey, Internet Business Solutions Group, Emerging Markets, Investment Advisory Council
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About ISPAT
ISPAT is the government organization that mainly provides all relevant services to overseas businesses that want to invest and locate in Turkey. The Agency's extensive range of specialized services are designed to address the specific needs of individual businesses to enable them maximize their international success. ISPAT provides the international investors with all the updated information required for setting up or expanding a business in Turkey. By optimizing conditions for the business projects of international investors, ISPAT offers services that add value in a number of key areas. For more information: www.invest.gov.tr
