News Release

London Organising Committee Adopts Cisco Eos Software as a Service Platform to Enable New Experiences Around the London 2012 Games

Cisco's role as Official Network Infrastructure Supporter for London 2012 extended
May 19, 2010

LONDON, May 19, 2010 - Cisco today announced that the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has adopted the Cisco Eos® Software as a Service platform for the London 2012 Olympic Games and Paralympic Games. 

Cisco will provide LOCOG with access to Cisco Eos, a hosted Software as a Service platform that enables the creation, management and support of white label community-driven websites including content targeting, asset management and site administration functionality.  Cisco Eos will enable LOCOG to deliver new, interactive consumer experiences by easily creating, managing and growing online communities built around London 2012 content.  The first Eos-enabled experiences from LOCOG will be available later this year.

This extends Cisco's role as Official Network Infrastructure Supporter for London 2012.  Cisco is working closely with LOCOG to develop a truly transformational infrastructure for the Games that will enable the many stakeholders involved in London 2012 to collaborate in innovative ways to deliver the most connected Games possible.

As Official Network Infrastructure Supporter of London 2012, Cisco is also working with LOCOG to provide equipment to underpin the secure Local Area Network (LAN) infrastructure that will manage several elements of London 2012.

Highlights / Key Facts:

  • LOCOG will use the Cisco Eos software platform to create multiple experiences built around various topics and programmes related to the London 2012 Games.
  • Through Cisco Eos, LOCOG will also be able to efficiently and effectively manage large audiences and portfolios of content assets and websites in Eos's integrated administrative interface. Cisco is delivering two infrastructure networks to London 2012, separated at the local area network (LAN) level to support both the delivery and the connected presentation of the London 2012 Games.


  • Alex Balfour, head of New Media of the London Organising Committee of the Olympic Games and Paralympic Games, LOCOG
  • "We want to engage audiences directly and personally for London 2012.  We are pleased to be working with Cisco to help us create experiences that are interactive, immersive and personal.  We can do that online in an effective and memorable way by integrating social interaction through the Cisco Eos platform. With Eos we will be able to easily build, administer and manage multiple communities of content, as well as analyse traffic patterns and user behaviours to boost audience engagement and retention."

  • Phil Smith, vice president & CEO, Cisco UK and Ireland
  • "The London 2012 experiences enabled by Cisco Eos will extend the reach well beyond the stadiums and arenas into the living rooms, bedrooms, offices, schools and mobile phones of the world."

  • Dan Scheinman, senior vice president & general manager, Cisco Media Solutions Group
  • "Consumers are no longer satisfied with a 'lean back' entertainment experience, they want to interact with and around the content they love. The experiences LOCOG will create on Cisco Eos will be exciting opportunities for fans to interact with London 2012, and we're pleased to be working with LOCOG to help them deliver the next-generation experience that today's consumers demand."

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Tags / Keywords:

Cisco, London Organising Committee of the Olympic and Paralympic Games (LOCOG), London Olympic Games, London Paralympic Games, Cisco Eos, Eos,  software as a service platform, software platform, social networking, social media, social entertainment, Cisco, Cisco Media Solutions Group