News Release

Cisco Connects the World with Come Play!

May 6, 2010 - Football Federation Australia (FFA) has
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May 06, 2010

May 6, 2010 - Football Federation Australia (FFA) has revealed Australia's second FIFA World CupTM Bid Partner, Cisco - the worldwide market leader in network technology.

Cisco is the official Information Technology Network Hardware Partner for Australia's bid to host the 2018 or 2022 FIFA World CupTM. The relationship involves providing innovative collaboration and technology hardware solutions that will help FFA bring the FIFA World CupTM to Australia

"We welcome Cisco coming on board as an important Bid Partner," FFA CEO, Ben Buckley said.  "The relationship enables us to better connect with FIFA and the world through the use of state-of-the-art technology, as we continue the bidding process to bring the FIFA World CupTM to Australia in 2018 or 2022.  The support of Cisco strengthens our efforts and helps us to spread the message about our bid both domestically and internationally."

"We are excited to be a part of delivering leading-edge collaborative capabilities and technology to the FFA's bid to bring the FIFA World CupTM to Australia," said Les Williamson, vice president of Cisco Australia and New Zealand.

Cisco joins Qantas as an official partner of FFA's bid to bring the FIFA World CupTM to Australia.

FFA will use high-definition video technology, called Cisco TelePresence, to share information and collaborate in virtual face-to-face meetings with colleagues and other stakeholders at a moment's notice to showcase Australia's connectivity with the world, whilst also reducing carbon emissions.

A further feature of the relationship is the use of Cisco WebEx, a service which will provide FFA's bid team with more productive and interactive Web conferences, and Cisco Digital Media systems, which will help convey Australia's unique bid proposition using compelling, rich digital media.

All Australians can show their support for the bid by adding their name at australia2018-2022.com.au today.