News Release

TANDBERG Awarded Five-Star Partner Rating in the 2010 Everything Channel Partner Program Guide

NEW YORK, NY, March 30, 2010 - TANDBERG® (OSLO: TAA.OL)
Mar 30, 2010

NEW YORK, NY, March 30, 2010 - TANDBERG® (OSLO: TAA.OL) today announced it has been recognized by Everything Channel as one of North America's top information technology (IT) vendors for its enVision Partner Program. Additionally, TANDBERG was awarded a Five-Star recognition in the Midsize category in Everything Channel's 16th annual 2010 Partner Program Guide (PPG). The recognition acknowledges TANDBERG's commitment to, and strength of, its programs for reseller partners.

The TANDBERG enVision Partner Program is designed to develop partners' skills and provide resources that enable them to drive the adoption of video conferencing and telepresence. The Program differentiates TANDBERG partners based on their core competencies and areas of expertise to help them focus on and enhance skills and requirements to suit their unique business needs. As members of the enVision program, TANDBERG partners benefit from the most comprehensive and reliable total solution for visual communications deployments in the industry. Moreover, they have access to sales, technical and marketing resources, pricing and support tools, as well as modular training programs designed to deliver the most relevant technical and sales training for each partner's unique circumstance.

Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel's research department. Everything Channel analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging).  Questions from each section were scored individually and weighted appropriately.  The 5-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The 5-Star rating is bestowed on programs whose overall rating is among the elite based on company size.

"We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings," said Kelley Damore, VP, Editorial Director, Everything Channel. "The quality of a technology vendor's partner program determines how profitable its partners will be.  For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year's Five-Star Partner Program winners for helping to drive greater revenue in the channel."

"We are honored to receive the Five-Star Partner rating for the Americas enVision Partner Program," said Todd Meister, vice president of TANDBERG Americas Channels. "This recognition is a validation of our specialized approach to each partner type, which has been critical for creating a premium experience for customers and sustainable growth for our partners."

The PPG list and those companies recognized as five-star appeared in the March 29 issue of CRN magazine and online at


TANDBERG is the leading global provider of telepresence, high-definition video conferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit for more information.

TANDBERG is a trademark or registered trademark in the U.S. and other countries. All other product and company names here in may be trademarks of their respective owners.

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About Everything Channel (,

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company.  Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales.  From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database.  Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to