News Release

Cisco Supports Country Transformation Project in Ireland

Your Country, Your Call Initiative Designed to Help Prepare Ireland for the Future
Feb 17, 2010

Dublin, Ireland - February 17, 2010 - Cisco today announced that it is supporting "Your Country, Your Call", a global initiative to encourage innovative proposals that can help foster economic renewal in Ireland.  Cisco donated collaborative technologies, including Web applications and Cisco WebExTM conferencing, to help the initiative gather ideas from around the world while limiting its environmental impact.

Your Country, Your Call aims to find two transformational proposals that will enable the Irish economy to grow, employment to be created and prosperity to flourish.  With a prize fund of €200,000 and Mary McAleese, the president of Ireland, as its patron, the initiative spans a broad range of categories from sports and arts to communications and technology.

Using Cisco collaboration technology, anyone in the world will be able to register for the initiative regardless of their location, entering online at  Collaborative technologies will allow competition finalists from the around the world to interact with and be interviewed online by the Your Country, Your Call judging panel.

Speaking about the announcement, Kim Majerus, managing director, Cisco Ireland, said: "Your Country, Your Call is a collaborative initiative designed to involve the Irish population and citizens around the world in Ireland's future economic success.   Working with many diverse organisations and individuals, Cisco is helping enable Ireland to tap into ideas, expertise and people all over the world.  This is a great example of the way in which collaboration and communication can strengthen an organisation – or in this case, an entire economy."

She added:  "We are working to make Your Country, Your Call as environmentally efficient as possible by eliminating the need for paper-based entry and allowing face-to-face interaction among the initiative finalists, without the need for carbon-intensive travel."

The competition was launched on 17 February 2010 and is open to anyone with an idea for Irish development. Full entry details are available at

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Your Country Your Call, Ireland, Cisco, Transformation, Collaboration, President of Ireland, Webex

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