AMSTERDAM, International Broadcasting Convention, September 14, 2009 - Cisco, SmartLabs and Bouygues Telecom are the latest organisations to join the Open IPTV Forum (OIPF) in its development of open, end-to-end specifications for IPTV, based on existing technologies and open standards.

Cisco is the worldwide leader in networking for the Internet, transforming how people connect, communicate and collaborate. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions provide the platform for these communications.

SmartLabs LLC, headquartered in Russia,  is a leader in service delivery platform (SDP) for interactive digital television (IPTV, DVB, hybrid, satellite, Internet TV), innovative client applications and user interfaces for STBs. SmartLabs LLC is a part of ITG (Inline Technologies Group) holding group of companies.

Created in 1994, Bouygues Telecom is a mobile, fixed, TV and Internet communications provider. It has over 9.7 million customers, including 7.3 million with contracts. Bouygues Telecom is committed to being "the preferred brand of personal communication services" thanks to exemplary service and support for customers.

According to Yun Chao Hu, Chair of the OIPF, "The addition of Cisco and Russian technology provider SmartLabs LLC strengthens our representation in the important North American and Russian markets respectively, while French operator Bouygues Telecom continues to reinforce the relevance of the Forum in one of Europe's most vibrant and competitive IPTV markets. It is very pleasing that the Forum membership includes an ever-increasing number of the world's most influential IPTV stakeholders, highlighting the desirability of standardised mass market IPTV and throwing a sharp focus on the OIPF efforts to achieve this."

For further information about this news release, please contact: Claire d'Esclercs press@oipf.tv