News Release

Cisco to Host Live TV Broadcast on Storage Networking Innovation and Unified Fabrics

SAN JOSE, Calif. – September 25, 2009 – Cisco will host a
Sep 25, 2009

SAN JOSE, Calif. – September 25, 2009 – Cisco will host a live Internet TV broadcast and Q&A session to discuss its vision for Data Center 3.0 and how the company's core technologies and new solutions are mapping to its overall corporate business strategy. As IT organizations strive to cope with rising power requirements, consolidation and mobility issues, Cisco continues to innovate in core technologies such as storage networking and to deliver new solutions such as unified fabrics to help IT organizations solve pressing data center challenges.

  • Rajiv Ramaswami, vice president and general manager of the Data Center Switching Technology Group, will discuss how storage networking technology is evolving, including a glimpse at Cisco's future technology for storage networking innovation.
  • Ed Chapman, vice president of product management, Server Access and Virtualization Group, Cisco, will discuss how IT organizations are evolving their data centers with new protocols such as Fibre Channel over Ethernet (FCoE) to reduce operating costs and simplify management. The presentation will include a glimpse at new technology being developed for unifying SAN and LAN networks in the data center.
  • Cisco will be joined by special guest Derek Masseth, Senior Director for Infrastructure Services at the University of Arizona, who will describe how the university recently united its data center networks using Fibre Channel over Ethernet to create a unified fabric. Masseth will explain the reasons for choosing this technology and the upgrade process, as well as benefits and cost reductions achieved.   

When: Tuesday, September 29, 2009, 10:00-11:00 a.m. PDT

Where: The broadcast can be accessed at the URL below. No registration required.
Go to the URL at 10:00 a.m. PDT and select "Play" to launch the live presentation.

Technical Assistance: Attendees who experience difficulties connecting can contact support at (866) 614-0208 or (617) 778-9652. Phone support is available 30 minutes prior to and after the event, as well as during the videocast. Attendees may also submit an Online Support Request to or if necessary.

Interviews: To schedule press interviews after the broadcast, please e-mail Lee Davis at, or dial (650) 868-3036.

To schedule analyst interviews after the broadcast, please contact Amal Nichols at