T-Mobile Hungary Uses Cisco's Mobile Content Solution to Offer Personalized Services

BUDAPEST, Hungary – June 23, 2009 – Cisco today announced that leading mobile operator T-Mobile Hungary has deployed the Cisco® Content Services Gateway - 2nd Generation (CSG2) solution to offer dynamically personalized mobile applications across its network.

Key Facts / Highlights:

Service providers require an innovative converged infrastructure that enables them to deliver services more efficiently and effectively while providing new application-intensive business and residential services. Greater network intelligence, integration and overall flexibility will enable carriers to meet competitive pressures and address new market opportunities.
The Cisco CSG2 solution is based on the industry-leading Service and Application Module for IP (SAMI) line card for the Cisco 7600 Series Router and provides advanced processing of Internet Protocol (IP) flows for content-aware billing, filtering, management and analysis in a highly-scalable, fault-tolerant package.
The Cisco CSG2 solution offers a flexible, scalable and reliable service personalization and monetization solution and is deployed globally by top-tier mobile Internet service providers.
The CSG2 solution features include parental controls, as well as flexible billing options adapted to applications. This enables the differentiated pricing of services based on quantity, time, number of bytes downloaded and other parameters.
A single Cisco CSG2 system can serve hundreds of thousands of active mobile users and can process more than 1 million simultaneous connections and 10 gigabits of data per second.
The project was designed and implemented by the Cisco Advanced Services team in collaboration with KFKI, a Cisco Gold certified partner and a subsidiary of Magyar Telekom.
As the market leader in the Hungarian mobile Internet market with a market share of 49.89 percent, T-Mobile already has 90 percent of its broadband data traffic passing through its third-generation high-speed downlink packet access network. Anticipating customer needs, T-Mobile has continuously expanded its 3G/High-Speed Downlink Packet Access (HSDPA) network to provide good network coverage and plenty of bandwidth. As of April 2009, this service was available to 68 percent of Hungary's population. The flexibility of the Cisco IP network positions T-Mobile for handling increased loads.
In addition, T-Mobile has been offering a nominal download speed of 14 megabits per second in several regions across Hungary. This bandwidth is available to customers equipped with modems supporting higher download speeds.

Supporting Quotes:

Istvan Maradi, chief technology officer of Magyar Telekom

"In addition to residential use, mobile broadband services are ideal for various business and vertical applications. With the increase of bandwidth and improved user experiences, we see a rapidly growing number of customers, and the rate of expansion has exceeded all expectations. With the Cisco CSG2, we are able to bring new customers online quickly, provide them with high-speed services in a highly secure and reliable manner, and bill them accurately and clearly."

Otto Dalos, client executive, Cisco Hungary

"Cisco is pleased to support T-Mobile Hungary in serving the increasing number of customers who use mobile Internet services. With the Cisco Content Services Gateway we deliver the scale and performance required to analyze traffic and launch new services much faster while maintaining a flexible architecture."