News Release

MTV Networks Chooses Cisco Video Distribution and Enterprise Systems for OpEx Savings and Enhanced Video Content Distribution Performance

Broad Range of medianet Products Provide Benefits Across the MTV Networks Business Environment
Apr 17, 2009

SAN JOSE, Calif. Apr. 20, 2009 - MTV Networks (MTVN) has teamed with Cisco to create an expanded, more efficient programming distribution platform using Cisco® medianet products and technologies including MPEG-4 advanced video coding (AVC) and transcoding, Cisco TelePresenceTM and Unified Communications systems.


  • Using MPEG-4 AVC, content owners can distribute a single high-definition (HD) program feed for more efficient satellite bandwidth use. This MPEG-4 AVC HD signal can be transcoded to MPEG-2 HD, SD or analog for reception by the vast installed base of MPEG-2-compatible cable set-tops.
  • The Cisco MPEG-4 AVC HD encoding/transcoding platform will deliver 16 flagship HD channels for MTVN - eight channels each for U.S. East Coast and West Coast feeds.
  • The Cisco TelePresence meeting solution provides MTVN benefits for day-to-day operations through increased collaboration opportunities and control of operating expenses. Cisco TelePresence can also help to lower travel expenses during these dynamic economic times, offering a live, face-to-face meeting experience over the network, empowering interaction and collaboration like never before.
  • Cisco IP telephony systems provide a way to extend consistent communications services to all employees in their workspaces, whether they are in main campus locations, at branch offices, working remotely or are mobile. IP telephony transmits voice communications over the network using open-standards-based Internet Protocol.

Supporting Quotes:

  • "For a media organization as large as MTV Networks', it is imperative to constantly seek innovative ways to maximize your content portfolio," said Joe Simon, Senior Vice President and CIO, Viacom Inc. "By teaming with Cisco, we have been able to efficiently expand the availability of HD programming for our flagship channels, which are in high demand by our viewers."
  • "Our customers are looking for comprehensive, unified solutions that deliver efficiencies today and pave the way for even more advanced capabilities in the futures, such as IP content distribution," said Brian Morris, vice president, global business development, media, satellite and broadcast business unit for Cisco. "Cisco is uniquely positioned to help customers like MTV Networks deliver a high-quality video experience for their audiences and provide mission-critical tools for improving business operations across an entire organization."

Supporting Resources:

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Cisco, advanced video coding, video, Telepresence, Unified Communications