April 1, 2009

Highlights / Key Facts:

• Today Cisco announced activities planned for the National Cable & Telecommunications Association's (NCTA) "The Cable Show '09", including product demonstrations that highlight how Cisco is helping its cable service provider customers implement medianet technologies that will transform consumer video experiences for the Connected Life at Home.
• Cisco will be demonstrating new technologies and solutions that will enable Internet Protocol (IP) networks to become the platform for a new generation of video and rich media applications and services. This new class of technologies is designed to enable advanced communications, collaboration and entertainment experiences through video- and rich media-optimized service provider, business, and home networks, known as "medianets."
• Cisco will be demonstrating high-definition whole home DVR and whole home video/media sharing virtualization, and portability using the tru2way software platform on Cisco's new next-generation tru2way set-tops at its Executive Suite #4137. Cisco's whole home video/media sharing, virtualization, and portability demonstration also will be on display in Broadband Nation, a "Main Street America"-themed technology showcase highlighting the advanced services and consumer benefits associated with cable's broadband telecommunications platform.
• Today, Cisco made the following announcements in support of its medianet initiatives for cable operators:

• Medianet Technologies Including New Cisco Set-Tops Transform Consumer Experiences for the Connected Life at Home

Cisco today announced that it is partnering with cable service providers to deliver the Connected Life at Home, by transforming their networks into medianets. A medianet infrastructure for cable can now be extended into the home with Cisco's next-generation set-top boxes. These next-generation set-top boxes provide traditional cable services while enabling a new generation of services powered by Internet Protocol (IP) technologies and open standards. The Cisco® Explorer® models, introduced at the Cable Show 2009, range from sophisticated high-definition DVRs providing whole-home video services to digital-only interactive set-top models.

• Service Electric Broadband Cable Pursues Medianet Evolution to Deliver Cutting Edge Advanced Broadband Services

Cisco today announced that Service Electric Broadband Cable is evolving their network to a medianet. Service Electric Broadband Cable is implementing the Cisco DOCSIS® 3.0 solutions using the Cisco uBR10012 Cable Modem Termination System (CMTS), combined with the Cisco RF Gateway Series of universal edge QAM (U-EQAM) products.

• New Cisco Survey Finds U.S. Consumers Are Ready To Live the Connected Life

Cisco today announced the Connected Life Market Watch, a recurring primary research platform designed to identify market transitions and key inflection points in consumers' behavior and expectations. The study, conducted by Cisco's strategic global consulting arm, the Internet Business Solutions Group (IBSG), highlights U.S. consumer needs, attitudes, and behaviors about how and where they prefer to acquire services for the Connected Life, offering ubiquitous, personalized and seamless network experiences for subscribers at home, at work, and on the move. The research indicates that U.S. consumers are ready to experience the Connected Life and that service providers are strongly positioned not only to seize this emerging opportunity, but to fundamentally accelerate the marketplace.

• Cisco will feature speakers at both The Cable Show '09 and the SCTE Conference on Emerging Technologies this week including:

NCTA Technical Papers: Wednesday, April 1, 2009

• Session: Quality Matters: Assuring Performance Across Multiple Platforms
  S.V. Vasudevan, Director, Cable Video Architectures, Cisco
  Asha Kalyur, Solutions Manager, Cisco
  http://2009.thecableshow.com/Attending/Sessions.aspx?ID=206
• Session: Highly Individual: Content Protection and Delivery in the Digital Era
  John Chapman, Cisco Fellow & Chief Architect, Access and Transport Technology Group
  http://2009.thecableshow.com/Attending/Sessions.aspx?ID=210

SCTE Conference on Emerging Technologies: Friday, April 3, 2009

• Session: Intelligent Capacity Planning and Management in the Downstream
  Alon Bernstein, Principal Engineer, Cisco
  http://et.scte.org/sessions.cfm
• Session: Maximizing Upstream Capacity
  Alon Bernstein, Principal Engineer, Cisco
  http://et.scte.org/sessions.cfm
• Session: The Path to the IP Future
  Xiaomei Liu, Technical Leader, Cisco
  S.V. Vasudevan, Director, Cable Video Architectures, Cisco
  Sangeeta Ramakrishnan, Video Architect, Cisco, Cable Modem Termination System Business Unit
  http://et.scte.org/sessions.cfm
• Session: Scaling the Network Infrastructure
  Moderator: John T. Chapman, Cisco Fellow & Chief Architect, Access and Transport Technology Group
  Pawel Sowinski, Software Architect, Cisco, Cable Modem Termination System Business Unit

• Cisco and Communications Technology magazine are co-sponsoring a Technical Breakfast on Friday, April 3, 2009

'Managing Transformation in Video Technologies and Consumer Experiences'http://www.cable360.net/ct/techbreakfast09/

Featured panelists include:

• Jeff Chen, Senior Vice President, Advanced Technology, Bright House Networks
• John Civiletto, Executive Director, Core Video Engineering, Cox Communications
• David Kline, Chief Information Officer, Discovery Communications
• Chuck Pagano, Executive Vice President, Technology, ESPN
• Jeff Seebeck, Vice President, Product Strategy and Development, Cisco
• Phil Won, Senior Director, Product Management, Time Warner Cable

• Cisco is a co-sponsor and participant of the 'Battle of the Bands', NCTA's competition to raise funds for City Year and Washington, DC schools.

Press release: http://2009.thecableshow.com/Media/NewsReleases.aspx?ID=73

Tags / Keywords:

Cisco, consumer, Connected Life, DOCSIS, DVR, IP NGN, medianet, medianet technologies, technology, video

Links / URLs:

• Cisco at The Cable Show '09: http://www.cisco.com/web/learning/le21/le34/ncta/2009/index.html
• Cisco SP360 video Blog with Bob McIntyre on medianet for cable service providers: http://blogs.cisco.com/sp/comments/transition_to_experience_providers_with_medianet_technologies/
• Cisco SP 360 YouTube channel: http://www.youtube.com/user/CiscoSP360

Supporting Quote:

• "Cisco is working closely in partnership and collaboration with our service provider customers to help them monetize the Connected Life, while helping to protect the investment they already have in their IP NGN architecture," said Tony Bates, senior vice president and general manager, Cisco Service Provider Group. "We understand our customers' IP and video networks, and we are helping them make decisions every day around the specific medianet technologies and network architectures that can best support their business goals. The value of medianet is it can evolve the network over time to support consumer demand for rich, multimedia experiences across multiple devices to deliver the Connected Life experience."

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