Cisco Announces 'Digital Cribs' Video Competition Winners

February 13, 2009

Cisco announces the winners of the Digital Cribs video contest in partnership with NYU's ProMotion Pictures and USC's School of Cinematic Arts. Students from the two schools created and submitted Digital Cribs webisodes featuring unique and interesting uses of consumer technology and home networks.

Highlights/Key Facts:

Today, Cisco is announcing the winners of the Digital Cribs video contest in partnership with New York University's ProMotion Pictures and the University of Southern California School of Cinematic Arts.

Eight teams from NYU and USC submitted nonfiction short films in December 2008 featuring "digital cribs" that depict how people from all walks of life use consumer technology and their home network in new and exciting ways.

There were two categories for the Digital Cribs video contest with NYU and USC:

A brand winner from each university was selected by a panel of three Cisco judges. The judges critiqued videos based on adherence to a creative brief, the quality of casting, storytelling and originality. The brand winners each receive $5,000.

A viewers' choice winner from each university wins a percentage of $10,000 in prize money, determined by the percentage of the total votes that their video received on digitalcribs.com. For example, a submission that received 80 percent of the total votes cast would receive 80 percent of the prize money, or $8,000.

Brand Winners:

NYU: Jacob Robinson, Ryan Heller, Heather Jack, Claire Harlam, Benedetta Arese Lucini, Anne Becker, Jessica Shain: "David Malan: Coolest Geek at Harvard"

USC: Michael Koerbel: "David and Amy Wenzel"

Viewers' Choice Winners:

NYU: "Digital Architect" by Ryan Silbert and Matt Greenbaum received 31 percent of NYU video submission votes to win $3,100.

USC: "Tim Ferriss's Digital Lifestyle" by Ross and Jeremy Cohen received 23 percent of USC video submission votes to win $2,300.

Cisco partnered with NYU and USC to tap into the talents of aspiring film makers to show the experience of living a connected life.

All Digital Cribs video submissions are posted on digitalcribs.com.

"Digital Cribs" aims to demystify home technology and inspire conversations about how consumer technology and home networks enhance consumers' daily lives.

Tags/Keywords:

Cisco, Cisco Consumer, Digital Cribs, film school, USC, NYU, film community, connected life, video, video contest, human network, home network, consumer technology, Shane Battier, Meghan Asha, Lincoln Schatz, digital life, visual networking, webisodes, video sharing, ProMotion Pictures, School of Cinematic Arts

Links:

DigItAll Consumer Blog Post: Digital Cribs Contest with NYU and USC - Vote For Your Favorite Videos Today!

Check out the Cisco Web series Digital Cribs

Follow Digital Cribs on Twitter

Catch excerpts of Digital Cribs on You Tube

Become a fan of Digital Cribs on Facebook.

Read more on the DigItAll Consumer Blog and Cisco Consumer Web sites

Click here to view the "Digital Cribs" webisodes social media release.

Subscribe to Cisco's RSS Feed

Quotes:

Ken Wirt, vice president, consumer marketing, Cisco

"Digital Cribs provides consumers with compelling examples of how a home network enables more visual, social and personal experiences," said Ken Wirt, Cisco's vice president of consumer marketing. "Whether from the viewpoint of student filmmakers, celebrities or end users, Digital Cribs films educate and inform consumers on the power of home networking technologies."

Samuel Craig, Catherine and Peter Kellner Professor in Entrepreneurship and Arts and Media Management, Deputy Chair, and Marketing Director, Entertainment, Media and Technology Program at NYU Stern.

"Through this year's partnership with Cisco, NYU's graduate business and film students worked together to create edgy short films, tailored to today's consumers and suitable for both traditional distribution as well as viral marketing campaigns. Tapping into the student community, a representative subset of Cisco's target audience, these budding producers and aspiring film makers are pushing the boundaries of branded entertainment and promotions."

Brenda Goodman, Senior Lecturer, USC

"Digital Cribs gave our students at the USC School of Cinematic Arts a chance to tell short, compelling stories about interesting people and their use of technology. …Cisco and the Digital Cribs contest created a bridge between the professional world and film school and was a great opportunity for our students."

Embedded Videos and Images:

"David Malan: Coolest Geek at Harvard"
NYU: Jacob Robinson, Ryan Heller, Heather Jack, Claire Harlam, Benedetta Arese Lucini, Anne Becker, Jessica Shain