News Release

3 Scandinavia Selects Cisco to Support Expansion of Broadband Data Services and to Reduce Network Management Costs

High-Performance Platform Will Help Mobile Operator to Maximize Opportunities in Rapidly Growing Mobile Internet Market
Nov 13, 2008

STOCKHOLM, Sweden, November 13, 2008 - Cisco today announced that it is working with 3 Scandinavia to help deliver sophisticated mobile broadband services and applications to 3 Scandinavia's mobile subscribers. In response to an explosion in demand for data services from its subscribers, 3 Scandinavia has chosen Cisco to upgrade its network helping it deliver increased bandwidth, improve network availability and reduce network complexity.

"Scaling our network to meet the tremendous growth in demand for data services and enabling the mobile Internet are critical to our success. To help us capture this opportunity, we need a reliable network that will help us respond to market trends and deliver new applications and services to customers quickly." said Jörgen Askeroth, chief technology officer, 3 Scandinavia. "Cisco's platform met all our needs, delivering unrivalled performance with an architecture that helps us reduce network complexity and will serve as a platform for future growth."

3 Scandinavia launched its third-generation (3G) mobile service in 2003 and has so far attracted more than a million customers thanks to its superior service offering, which provides mobile Internet connection speeds of up to 7.2 megabits per second, successfully competing with fixed xDSL solutions. 3 Scandinavia delivers high-quality media-rich content, including audio and video to customers, allowing them to receive multimedia content and information much faster than over traditional networks.

"Regardless of their locations, the devices they are using, or the types of content they are accessing, mobile users want to have a consistent experience when accessing services on the move," said Larry Lang, vice president and general manager of Cisco's services and mobility business unit. "Cisco's technology helps enable 3 Scandinavia to meet its future needs for data throughput and capture a larger share of a growing market as users demand mobile access to online services and applications that have traditionally only been available by using a PC."

The Internet Protocol Next-Generation Network, which has been deployed in conjunction with Atea, a Cisco Gold Certified Partner, includes a Cisco® Enhanced Gateway GPRS Support Node (GGSN) unit on Cisco 7600 Series Routers with Cisco Service and Application Modules (SAMI) for Internet Protocol (IP) blades. This will bring a robust, high-performance, data gateway solution for one of the most advanced mobile markets in Europe.

"Meeting the demands of some of the most advanced mobile data users in the world is a challenge" said Björn-Erik Karlsson, vice president, Atea Sverige AB. "By combining our expertise with Cisco solutions and by working with Cisco's Advanced Services team, we have simplified the management of the network and deployed an architecture that will help it to expand quickly to capture new market opportunities."

In addition, 3 Scandinavia is using Cisco 7600 Series Routers to provide 10 gigabits-per-second connectivity across its core network. The network also includes a Cisco SCE 8000 Series Service Control Engine, which is being deployed for classification, control and policy management of IP traffic. Throughout the project, Cisco's Advanced Services team has been engaged to build and deploy 3 Scandinavia's architecture.