News Release

TELUS Enhances Short Messaging Service with Innovative Cisco IP NGN Technology

Cisco 7600 IP Transfer-Point Solution Offers Greater Reliability for TELUS' SMS
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Feb 07, 2008

SAN JOSE, Calif., February 7, 2008 - Cisco® today announced that TELUS, a leading Canadian telecommunications company, has enhanced its Short Messaging Service (SMS) in its Internet Protocol Next-Generation Network (IP NGN) with Cisco's carrier-class Signaling Transfer Point (STP) technology known as the Cisco 7600 Internet Protocol Transfer Point (ITP) solution.

The Cisco 7600 ITP solution provides TELUS with an advanced SMS routing and redundancy scheme via its Multilayer Routing (MLR) capability.

"Due to the way messages are distributed within our network, TELUS requires a signalling solution with advanced routing capabilities. Cisco offers a product that caters best to the unique needs of our company and our clients," said Zouheir Mansourati, TELUS' vice president of service delivery. "As TELUS moves its SMS users to an all-IP next-generation network to provide the highest-quality wireless experience, the Cisco 7600 IP Transfer Point solution, coupled with multilayer routing, helps ensure that our clients continue to receive reliable and convenient SMS services as they connect with their friends, family and colleagues."

Enhanced carrier-grade reliability features

Traditional Signaling System 7 (SS7) transport options often provide few choices in terms of controlling capital and operational expenses. Legacy STPs can be large, costly and cumbersome, and they can require significant resources to maintain functionality. In addition, legacy STPs can pose limitations on space efficiency and power consumption as well as network growth in an IP-based environment, which leaves service providers in a position of having to purchase additional interface equipment and more STPs in order to scale their networks.

"The Cisco 7600 IP Transfer Point solution continues to demonstrate that not only is it a clear choice as today's core signaling transfer point, but it can also provide specialized applications as a high-capacity signaling gateway that can help increase TELUS' revenue," said Tony Jeffs, director of marketing, Call Control & Signaling, Service and Mobility Business Unit, Cisco. "Extending our advanced routing experience with service providers like TELUS, Cisco is able to continue to lead the industry in providing innovative carrier-grade applications while maintaining the scalability and reliability required in this market."

More information about the Cisco 7600 ITP solution and other service provider mobility solutions is available at www.cisco.com/go/mobile.