News Release

Piggly Wiggly Strives to Meet Payment Card Industry Compliance with Cisco's Secure Store Program

End-to-End Program Helps to Provide Industry-Leading Data Solution and a Secure Shopping Experience
Jan 16, 2007

NEW YORK, N.Y., January 16, 2007 - Cisco® today announced that Piggly Wiggly, with 111 stores throughout South Carolina and the southeastern regions of Georgia and North Carolina, is using the Payment Card Industry (PCI) Solution for Retail, part of the Cisco Secure Store program, to help ensure data security by protecting cardholder information and corporate assets. The Cisco PCI Solution for Retail is a set of recommended and audited network architectures that can be tailored for each retailer's specific store footprint and application needs.

By taking advantage of the Cisco PCI Solution for Retail, Piggly Wiggly offers shoppers an optimized end-to-end and highly secure store and online shopping experience. In addition, the solution allows for consistent security capabilities for administration, manageability, scalability and reliability.

"Technology becomes more and more advanced everyday, not always by the good guys," said Paula Rosenblum, vice president of research at Retail Systems Alert Group. "Retailers must stay one step ahead to work to ensure that the end user's experience is a secure one, both physically and behind the scenes. It's great to see companies like Cisco stepping up to help retailers maintain their customers' trust."

"The Cisco solution serves Piggly Wiggly's technology needs today and for the future, said Mike Bell, technical support manager, Piggly Wiggly Carolina Co., Inc. "Our customers are very important to us. Ensuring that Piggly Wiggly is PCI-compliant is an additional way we can safeguard customer data as well as our own network."

"The Cisco Secure Store program is a comprehensive security strategy for both data and physical security. Both components are critical to securely and reliably protecting customer data, brand image and assets," said Ed Jimenez, director, Global Retail Industry Marketing at Cisco.The Secure Store program is a component of the Cisco Intelligent Retail Network solution, which aids the retail industry in meeting business-critical objectives and maximizing the effectiveness of the network for increased productivity in the areas of mobility, digital video signage and unified communications. For more information about the Cisco Intelligent Retail Network solution, visit

The Cisco Secure Store program is comprised of both the PCI Solution for Retail and the Digital Video Surveillance solution. The Video Surveillance Solution helps decrease losses due to theft by improving video retrieval in real time and during investigations. It can decrease costs of video infrastructure and improve the reliability and quality of video. Visit Cisco at NRF booth 129 to see various retail solutions.

About Piggly Wiggly

Piggly Wiggly Carolina Company, Inc., is a Charleston, S.C.,-based supermarket company founded in 1947. Piggly Wiggly Carolina Company today is the largest employee-owned, privately operated retail company in South Carolina. The company has 111 stores and over 5,000 employee owners throughout South Carolina and the southeastern regions of Georgia and North Carolina.