News Release

Cisco and Scientific Atlanta @ IBC2006 - Next-Generation Video Delivery Efficiency for Broadcasters and Service Providers

SAN JOSE, Calif./ATLANTA - September 7, 2006 - Cisco®
Sep 08, 2006

SAN JOSE, Calif./ATLANTA - September 7, 2006 - Cisco® Systems, Inc. and Scientific Atlanta® , a Cisco company, today announced that their latest innovations to help broadcasters and service providers "Deliver the Connected Life" will be on display at IBC2006, Booth 1.471 in Amsterdam 8-12 September. Demonstrations will showcase products, systems, applications and solutions designed to enable broadcasters and service providers to deliver the experience wanted by today's viewers.

  • Integrated, comprehensive 'triple-play' and 'quad-play' networks - The proven experience of creating multiservice Internet Protocol Next-Generation Networks (IP NGN) with intelligent services for scalable video delivery, and advanced IP video encoding/transcoding and processing systems to a complete range of IP set-tops, to help ensure a smooth IP video service launch based on the extensive joint expertise of Cisco and Scientific Atlanta.
  • New releases of Scientific Atlanta's moving pictures experts group (MPEG)-4 advanced video compression (AVC) encoders - high definition (HD) and standard definition (SD) MPEG-4 AVC Technologies deliver up to 40 percent improvements in bandwidth savings compared with previously deployed MPEG-4 AVC encoders. Broadcasters and service providers can combine Scientific Atlanta's new-generation MPEG-4 AVC HD encoder and decoder for a total HD delivery solution. In addition, new breakthrough IP statistical multiplexing technology from Scientific Atlanta will be demonstrated using MPEG-4 AVC HD encoders to deliver six channels of HD programming.
  • Expanded Satellite Decoder Portfolio - Successful deployment of high-performance MPEG-4 AVC encoding for open or highly secure satellite distribution systems requires superior decoding technology. Scientific Atlanta has expanded its integrated receiver/decoder portfolio to support a wide range of capabilities from cost-effective distribution applications to studio-quality contribution receivers using MPEG-4 AVC or MPEG-2 encoding.
  • Next-Generation Video Delivery - New market drivers, such as the rise of HD and migration toward digital video and IPTV, are placing major demands on video contribution and distribution networks. Scientific Atlanta offers the widest choice of solutions and expertise and is announcing a full suite of standards-based solutions, including IP, RPR, ATM and SDH-based video aggregators/network adapters that also include TDM and data support, and built-in SDI and HD-SDI video compression capability.
  • Digital Content Management Creates New Revenue Opportunities - The Digital Content Manager's (DCM) game-changing technology brings unprecedented MPEG processing power to the industry's newest compact two rack-unit multiplexer. The unit's ability to simultaneously process from one to more than 1,500 video streams from a single platform will enable operators to increase viewer satisfaction by adding local/regional programming and generate new revenue streams with local digital ad insertion.
  • Extended carrier routing system portfolio - The latest addition to the industry-leading Cisco® CRS-1 Carrier Routing System helps service providers meet the challenges of efficient IPTV delivery by extending 40-Gbps capacity out further toward the network edge. Now in a four-slot form factor for greater deployment options, the CRS-1 carrier-class routing system enables providers to deploy CRS-1 more broadly and at lower entry cost, allowing rapid deployment and continued expansion of IPTV, digital video and other advanced business and residential IP services.
  • Wideband channel-bonding technology - Innovative wideband technology allows cable operators to optimize their networks to deliver the services and applications of the future. With components from Cisco, Scientific Atlanta and Linksys®, a division of Cisco Systems, Inc., the new solution more than doubles cable modem termination system (CMTS) downstream channel density and significantly reduces the cost per bit. It provides cable operators with a flexible way to increase throughput for customers, with data rates in the hundreds of megabits and potentially gigabits per second.
  • Other demonstrations include proven analog-to-digital migration expertise to help operators eliminate digital video delivery guesswork for DVB-T and IP and digital set-tops for reliable delivery of digital video recorder (DVR), HD and video-on-demand (VOD) services.

Cisco and Scientific Atlanta Experts at the IBC2006 Conference

Paolo Campoli
Director of Solutions and Business Development, European & Emerging Markets
Cisco Systems
Session: "Multimedia in the Networked Home"
Topic: The Platforms (networks): DxB or Broadband (IP) based?
7 September - 11.30 - 13:00

John Buckett
Vice President, Corporate Development
Scientific Atlanta, A Cisco Company
Session: "Multimedia in the Networked Home"
Topic: The Platforms (devices and services): "one for each" or "one for all"?
7 September - 14.00- 15.30

Nick Fielibert
Chief Technical Officer & Chief Architect, Europe & Asia
Scientific Atlanta, A Cisco Company
Session: "IPTV - the Future has Arrived"
10 September - 10.00 - 13.00, Room A

John Horrobin
Product Line Manager, AABU Cable Marketing
Cisco Systems
Session: "IPTV - Programme Delivery That Does Not Cost a Packet"
Topic: Integrating DVB-C and DOCSIS Networks for Cable (IP)TV
11 September - 14.30 - 17.30, Room A

**Media Requests: To request an at-show briefing with a Scientific Atlanta executive attending IBC2006, 8-12 September, please contact Lorraine Emmett at Emmett & Smith at +44 207 819 4800 or e-mail