VOICECOMM, SINGAPORE - November 5, 2004 - StarHub, Singapore's innovative info-communications provider, and Cisco Systems®, are embarking on a collaborative effort that will help businesses converge their voice, video and data systems onto a single customizable platform, helping them reduce capital expenditures for telecommunications services and operational costs.
These enhanced Internet Protocol (IP)-based info-communications solutions, which include hosted IP telephony and managed IP-PBX (Private Branch Exchange) solutions, allow businesses to bring together disparate voice, video and data networks. In addition, businesses are able to integrate their intranet applications easily, for greater online collaboration with other parties, ranging from simple text communications to full video and application-sharing capabilities. The IP-based solutions also negate the need for star codes required in TDM (time-division multiplexing)-based PBX or key systems, replacing it with an intuitive graphical user interface that improves end-user productivity.
Said Dr Kaizad Heerjee, head of Business Markets, StarHub, "More and more companies are standardizing on the IP platform as the de facto platform for voice and data communications. StarHub's close collaboration with Cisco® offers organizations the flexibility of managing their voice and data requirements with a highly advanced solution that is feature-rich and highly customizable to their needs."
"By providing companies with applications that help ensure a more sophisticated and streamlined communications experience, IP Communications solutions provide timely access to information and resources. This not only results in more efficient interactions for individuals, but also facilitates improved productivity that progresses over time as value-added applications and services are deployed throughout the extended enterprise," said Mr Craig Gledhill, managing director, Singapore, Cisco Systems. "This is the message that we are sending at VoiceComm 2004 and this announcement with StarHub will help to speed up the adoption of IP Communications solutions in Singapore."
Cisco IP Communications is a complete enterprise-class system that securely integrates voice, video, and other collaborative data applications into intelligent network communications solutions. This system includes IP telephony, unified communications, rich-media conferencing, IP video broadcasting, and customer contact solutions.
This initiative with Cisco is a prelude to StarHub's focus on converged IP solutions that will be part of its next-generation info-communications platform over the next few years. For more information about StarHub Business Solutions, please visit www.starhub.com/business.
About VoiceComm 2004
VoiceComm 2004 is largest IP Communications-focused event in Southeast Asia and is a direct platform for industry partners to share knowledge, address customer issues and network with the industry's top professionals. For more information on VoiceComm 2004, please visit: www.cisco.com/go/voicecomm2004.
About StarHub
StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. It operates its own nation-wide broadband network that delivers multi-channel cable TV, data, voice and Internet access. StarHub added Digital Cable to its cable TV offering in May 2004 and will have its cellular 3G network ready by end 2004. StarHub was listed on the Mainboard of the Singapore Exchange Securities Trading Limited in October 2004.
Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.
