News Release

Cisco Great Exchange Program to Help Canadian Organizations Upgrade to IP Telephony

TORONTO, Ontario - July 3, 2003 - In a move to further drive
Jul 03, 2003

TORONTO, Ontario - July 3, 2003 - In a move to further drive the adoption of Internet Protocol (IP) telephony, Cisco Systems today announced the launch of an innovative program that allows Canadian companies to exchange their traditional telephone equipment for rebates towards Cisco IP telephony purchases. The Cisco Great Exchange Program offers credit for phone handsets and select private branch exchange (PBX) cabinets from select manufacturers.

"IP telephony is gaining momentum because it delivers real, measurable cost savings and productivity gains. Despite these inherent benefits many companies have been hesitant to upgrade to IP telephony due to existing investments in traditional telephone systems," says Chris Bazinet, manager of product and technology marketing, Cisco Systems Canada. "The Cisco Great Exchange Program will help Canadian organizations of all shapes and sizes upgrade to the next-generation IP communications technology."

Cisco is a world leader in network convergence and IP telephony. In Canada alone Cisco has delivered more than 150,000 IP telephones to approximately 400 corporate customers. Globally, Cisco has shipped in excess of 1.6 million IP phones to more than 6,500 customers.

The Cisco Great Exchange Program also offers coverage of shipping costs; inventory and shipping assistance; and leasing options for IP telephony purchases. It will run from June 2003 until October 25th, 2003. For more information, visit or contact an authorized Cisco IP Telephony Specialized Partner.

About Cisco Systems

Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. News and information are available at

About Cisco Systems Canada

Cisco Systems Canada Co. has offices across Canada dedicated to customer support, sales, and service. In addition, Cisco Systems has a significant research and development centre in Ottawa, Ontario.

Press Contacts:

Gareth Pettigrew
Strategic/Ampersand (for Cisco)
416-961-5595 ext. 428

Willa Black
Cisco Systems Canada
Pager: 1-800-68-CISCO