News Release

Cisco 'Triple Play' Communications Portfolio Helps Transform Cable Industry Infrastructure

New Intelligent Broadband Edge, Residential Voice-over-IP Solutions, and Digital Video on Demand Offerings Support MSO Multi-Service, Multi-Device Digital Transformation
May 12, 2003

Cable-Tec EXPO, Philadelphia, PA + San Jose, CA - May 12, 2003 - Cisco Systems Inc. today unveiled a triple play strategy for cable operators that helps accelerate the cost-effective deployment of new data, voice, and video services. Cisco® is introducing a portfolio of standards-based intelligent products, solutions, and support offerings based on a common architectural framework. Delivering the architectural and economic benefits of broad industry standards these offerings will help Multiple System Operators (MSOs) transform their infrastructure towards an increasingly digital Multi-Service, Multi-Device broadband future.

Cable operators are challenging their suppliers to deliver more integrated and proven solutions to ease their challenges by introducing and scaling new data, voice, and video services. "Today's announcements from Cisco are significant given that cable MSOs are currently seeking technology and business solutions enabling them to reduce customer churn, effectively scale new service offerings, attract new customers, and control recurring operating expenses," said Mike Smith, co-founder and managing director of research with Stratecast Partners, a communications industry analysis firm. "The ability to build a fully integrated, highly scalable intelligent network is a compelling proposition for MSOs as they leverage their assets to deliver services and capabilities that their competitors cannot replicate. With its comprehensive solution offerings, Cisco is in excellent position to enable MSOs to build an intelligent technology foundation for the delivery of advanced video, data, and voice services."

"It's all about using standards-based technologies and intelligent networks to architect flexible and scaleable MSO infrastructures for data, voice, and video", said Paul Bosco, vice president, broadband and cable industry development at Cisco Systems. "Cisco's new platforms accelerate service velocity, enable innovation, and simplify the architectural introduction of new services. By using a common underlying foundation, cable operators will enjoy greater efficiencies and long term bundling benefits - which will propel them to the forefront of the multimedia digital era."

Today, Cisco also announced new end-to-end Voice-over-IP (VoIP) telephony solutions, a PacketCableTM and DOCSISTM compliant solution bundle, and a set of support services designed to accelerate the deployment, launch and scale of residential VoIP services. Additionally, Cisco introduced the CableLabTM PacketCable qualified BTS 10200 Softswitch. This VoIP telephony portfolio helps cable operators generate new revenue from their existing DOCSIS infrastructure while minimizing costs using a single network for voice, data, and video services.

The new triple play offerings provide the foundation for a truly integrated, interactive, multimedia network based on Cisco's carrier-class high-end routing, metro routing, switching, optical transport (including SONET/SDH and DPT/802.17 transport), CMTS and provisioning platforms. In other Cable related news today, Cisco announced the following:

  • High Speed Data: Cisco's new cable offerings include significant enhancements to it's industry-leading Cable Modem Termination Systems (CMTS) - including new "edge intelligence" delivering integrated traffic management and service tiering support within the CMTS.
  • Video on Demand: Cisco now offers Next-Generation Digital Video Network solutions enabling MSOs to more easily and cost effectively deliver and scale Video-on-Demand (VOD) services..
  • Cisco Internet OSS for Broadband Services and Cisco hardware combine to create an integrated OSS solution that enables the monitoring and management of multimedia services and networks to optimize service reliability, quality, and revenue generation, and includes: provisioning, fault detection and reporting, problem resolution, and billing.