News Release

Cisco to Host Switching Technology Press Event: Innovation and Acceleration

WHAT: Cisco invites you to attend a switching strategy press
May 01, 2003

WHAT: Cisco invites you to attend a switching strategy press briefing. Executives will introduce Cisco's switching strategy and portfolio offerings, their vision, and overall strategy in this market.

Join Charlie Giancarlo, Senior Vice President and General Manager, Product Development as he provides an overview of switching and its future, Cisco's overall market opportunity and switching portfolio. Following Mr. Giancarlo, Luca Cafiero, Senior Vice President of Cisco's Switching, Voice, and Storage Group will speak on Cisco's switching innovations and recent announcements, and Larry Birenbaum, Vice President and General Manager Ethernet Access Group will discuss customer needs as a critical innovation driver and the competitive landscape. Lastly, there will be a panel discussion and Q&A session as well as a short demo.

Please note that due to space limitations, only members of the press and industry analyst communities will be invited to attend the event in-person. All others are welcome to attend the audiocast (URL for registration below) and submit questions online during the event.

WHEN: Wednesday, May 14th, 2003
9:00 a.m. - 12:00 p.m.
9:00 a.m. — 9:30 a.m. Registration and Breakfast
9:30 a.m.— 9:45 a.m. Mario Mazzola, Chief Development Officer
Welcome & Introduction
9:45 a.m. - 10:15 a.m. Charlie Giancarlo, "Cisco Switching Strategy & Vision"
10:15 a.m.— 10:30 a.m. Luca Cafiero, "Cisco Innovation in Switching"
10:30 a.m.— 10:45 a.m. Larry Birenbaum, "Customer & Competitive Environment"
10:45 a.m.— 11:00 a.m. DEMO
11:00 a.m.— 12:00 p.m. Panel & Open Q&A
Participants: Andy Bechtolsheim, VP, Gigabit Switching,
Larry Birenbaum, Luca Cafiero, Charlie Giancarlo
WHERE: Cisco Corporate Headquarters
San Jose, California

FOR MORE INFORMATION: Please contact Darcy Hansen, Applied Communications, at or 415-365-0222, ext. 262.

Register for the audiocast at:

See our Switching web site at

We look forward to seeing you at the event!