SAN JOSE, Calif., October 14, 2002 - Highlighting its commitment to help drive channel partner profitability, Cisco Systems, Inc. today launched a new initiative that is focused on providing customers with a convenient method for purchasing select Cisco products online. The foundation of this new channels initiative is a web-based ordering option that quickly and easily links small business and SOHO customers with Cisco authorized online direct marketing resellers. This new online option combines the popularity of Cisco.com with the convenience of ordering from direct marketing resellers to address the purchasing needs of today's small business and SOHO customers.
"Thousands of customers come daily to our website looking for a convenient way to purchase point products that may not require the services of a systems integrator," said Surinder Brar, senior director of Worldwide Channels Marketing at Cisco Systems. "They know what they want, have the ability to install it themselves, and just want to place the order. We have created this online initiative to link these customers with our authorized channel partners who can accept these orders online. Thus making it more convenient for small business and SOHO customers to engage with partners who are capable of meeting their needs."
"Small business customers have a unique set of purchasing needs that are not easily addressed using standard channel players," said Martha Young, founder of NovaAmber, a market research firm in Golden Colorado. "In order to succeed in today's dynamic markets, vendors need a well thought out channel strategy on how to address specific target markets as well as geographies. By developing an online strategy that connects SOHO- and SMB-centric partners with buy ready prospects, Cisco is moving in the right direction for all its stake holders."