SAN JOSE, Calif., June 25, 2002 - Cisco Systems, Inc. today announced that the Sheraton Petaluma Hotel is delivering business-class converged hotel services, such as Internet Protocol (IP) telephony, customized content delivery via in-room Cisco IP telephones, and High Speed Internet Access (HSIA), over a converged Cisco IP network. Developed with its Cisco AVVID (Architecture for Voice, Video and Integrated Data) partners ISI, Percipia Networks and Teledex, the Sheraton Petaluma is using the solution to provide advanced and highly personalized services to attract high-end business travelers and tourists.

The recently opened Sheraton Petaluma Hotel, located 32 miles north of San Francisco, has deployed a Cisco network infrastructure to support a state-of-the-art phone and high-speed data system installed in all 183 guestrooms. In the future, Sheraton Petaluma plans to deploy video and audio conferencing, as well as Wi-Fi (IEEE 802.11b) wireless connectivity in conference rooms, lobby and other public areas.

"The Sheraton Petaluma has become the first full service hotel to enhance guest services, generate new revenue and achieve significant cost savings today while having an ideal platform to add new guest services and Internet business applications as they evolve," said Clyde Pearce, Opening General Manager for Sheraton Petaluma and Chief Operating Officer for LOK Group of Companies. "Most importantly, this smart IP network helps us provide a tailored guest experience that has our guests feeling worlds away, but never far from everything they need should they choose to stay connected to the office."

The Sheraton Petaluma needed the simplicity and cost effectiveness of a single converged network that supported a complete set of hotel guest and back office services upon its opening on June 6, 2002. The Sheraton Petaluma also required a network infrastructure they could easily upgrade to take advantage of new technologies and IP-based services as they became available and were demanded from their key constituencies - business travelers, groups and tourists.

Cisco and Cisco AVVID Partner Hotel Solution offers Ease of Use, Customization Capabilities and Investment Protection

The Cisco and AVVID Partner Hotel solution includes all the elements required for delivering converged services in a hotel. In addition to a fully integrated solution with a complete hotel feature set, it provides an open platform for adding future applications and enhancements. Cisco and its AVVID partners ISI, Percipia Networks and Teledex have worked together to bring together this solution to extend the benefits of IP telephony and data services to the hospitality industry and their hotel guests.

The following components were delivered by Cisco:

• Cisco Building Broadband Service Manager (BBSM) Version 5.1 -This service-creation platform enables property owners such as the Sheraton Petaluma to create, market and operate broadband access services. BBSM provides plug-and-play access, customizable portals to restaurants, wineries, and retail shops and support for multiple authentication and billing options.
• Cisco ICS 7750 - This integrated platform combines the essential elements of an IP telephony system such as call processing and voice applications, voice trunking and data routing into a single platform that is easy to deploy and manage. The modular design of the Cisco ICS 7750 also provides the Sheraton Petaluma with the flexibility to choose the converged applications guests need now while allowing them to add new functionality and applications as those needs change.
• Cisco IP 7940 Phone - In addition to standard phone service, the Cisco IP Phone, supported by Percipia Networks software, provides frequent Sheraton Petaluma guests with added conveniences such as phone-based concierge services, linked directories to local attractions and, in the future, automatic speed dial set up to the guest's home or office phone. For groups taking advantage of meeting services, the Cisco IP phones provide personalized group directories, meeting agenda and room locations as well as broadcast alerts capabilities.
• Cisco CTE 1400 Series Content Transformation Engine - The CTE 1400 is an appliance-based solution that optimizes the delivery of Web content to a variety of wireless and wired devices such as cell phones, PDAs and IP phones. Using the CTE 1400 with Cisco IP 7940 phones in every room, Sheraton Petaluma guests can quickly and easily access hotel information such as room service and events as well as access third-party information such as airline flight status, stock quotes and weather information.

"The Sheraton Petaluma's deployment is the realized vision of the network infrastructure as a 'utility' infrastructure supporting multiple critical applications and delivering network efficiencies and reduced total cost of network ownership," said Steve Nye, general manager of Cisco's Building Broadband Solutions Group.

Each Cisco AVVID Partner has leveraged their focused expertise into a complete integrated solution that is ready for deployment in hotels today.

• ISI Call Accounting - With its hospitality focus, ISI brings a hotel call accounting system to the hotel IP telephony solution that allows for interaction between Cisco Call Manager on the Cisco ICS 7750 and the hotel's Property Management System (PMS).
• Percipia Networks Hospitality Communications Software and InnLine 2020 Voice Mail System for Cisco Call Manager - Percipia Hospitality Communications Software links the Sheraton Petaluma's Property Management System (PMS) with the Cisco ICS 7750 and Cisco Call Manager for billing, phone activation, wake up calls and other targeted guest services. With this integrated solution, the Sheraton Petaluma's administrative staff gains powerful management tools that can activate and deactivate phones for accurate billing and protection against toll fraud, set calling restrictions based on credit/deposit status, set accurate wake up calls and monitor housekeeping's progress to maintain current information on the readiness and availability of rooms.
• Teledex- A worldwide leader in providing specialized telephones to the global hospitality industry, Teledex deployed the Diamond +5 in each guest room at the Sheraton Petaluma to support high quality analog voice communications over the IP network. A Cisco AVVID partner, Teledex is also bringing to market the IP120 and IP250D network terminals that provide full Cisco Call Manager compatibility.

The Sheraton Petaluma is also utilizing the Cisco 1751 Modular Access Router to enable the Cisco IP 7940 phones to make and receive voice phone calls via the Public Switching Telephone Network (PSTN). The Cisco Catalyst 3524-PWR XL switch in the wiring closet provides in-line power for the Cisco IP 7940 Phone for reduced total cost of ownership and ease of deployment. The modular Cisco Catalyst 4006 Series switch with Supervisor Engine III serves as the core and distribution point for IP capable of supporting up to 242 ports for future growth protection and is supported by the Cisco VG-248, the voice gateway for analog voice.

About Sheraton Petaluma

The Sheraton Petaluma Hotel, perched on the Petaluma Marina adjacent to 300 acres of protected wetlands, is positioned to offer both business and leisure guests enhanced personalized services through next-generation technology in a relaxing wine country ambiance. Event and conference facilities available for 5-500 people. For rates and reservations please call (707) 283-2888 or visit www.sheratonpetaluma.com.