News Release

Broadsoft to Offer Complete, End-To-End Next-Generation IP TELEPHONY Solutions for Integrated Communications Providers (ICPs)

BroadSoft's Service Delivery System to Interoperate with Cisco Voice Gateways , Facilitating Deployment of SIP-Based Telephony Services
Sep 12, 2000

Booth # 140-142
Fall 2000 Voice on the 'Net

ATLANTA, GA, September 12, 2000 - BroadSoft, Inc., the leading provider of service delivery systems for next-generation telephony services, announced today that it has successfully tested interoperability of its BroadWorksT solution with Cisco Systems' industry-leading voice gateways. The company will deliver the first complete end-to-end next-generation telephony solution for integrated communications providers (ICPs) early next year. The SIP-based (Session Initiation Protocol) interoperability provided by the new BroadSoft solution provides rapid deployment and will enable BroadSoft to offer the ICP market, including RBOCs, CLECs and ASPs, a reliable, economical solution for Centrex services. The first live demonstration of this solution will run continuously throughout the Fall 2000 Voice on the 'Net conference, in BroadSoft's Booth #140-142.

BroadSoft's BroadWorks, which provides IP Centrex services like conferencing, call waiting, and call forwarding, as well as enhanced services like auto attendant, voice mail, and selective call forwarding, will interwork with Cisco voice gateways and Cisco SIP IP phones, to provide turnkey VoIP solutions. Its open, standards-based service creation platform enables the development of custom services that can be created by BroadSoft, service providers, or even third-party developers. The Cisco equipment provides the infrastructure, while BroadSoft provides the platform that allows the delivery of IP services

The live demonstration of the solution will feature BroadSoft's BroadWorks service delivery system communicating with Cisco AS5300 Voice Gateways and Cisco 7960 SIP IP phones. The demonstration will show how rapidly service providers can create and deploy new services to their customers, as well as how easily business users can manage and provision their own communications services.

Earlier this year, BroadSoft announced that it had joined the Cisco New World Ecosystem program as a voice applications partner. The Cisco New World Ecosystem is a community of technology and deployment companies enabling service providers to seize revenue and service opportunities created by the convergence of circuit and packet networks. Membership in the Cisco New World Ecosystem is offered to companies that demonstrate leading-edge capabilities and present mutual business opportunities.

"Working with Cisco enables us to offer our service provider customers a complete solution for the delivery of easy-to-use next-generation services," said Michael Tessler, president and CEO of BroadSoft. "BroadSoft's complete suite of services, in conjunction with Cisco's award-winning networking products, makes it easy for providers to rapidly and cost-effectively enter new markets."

"BroadSoft's BroadWorks service delivery system enables service providers to enter new markets and immediately generate new revenues with easy-to-use, differentiated local exchange services over packet-based networks, as well as the traditional public switched telephone network (PSTN)," said Laurie Gooding, Manager of WAN & Service Provider Research at Cahners In-Stat Group." The real value of IP telephony (or convergence, if you prefer) is that it gives service providers access to new markets and to end-users, more choices in the services they buy, who they buy them from and how much they pay for them. BroadSoft's value-proposition is based on this fact."

"We're delighted to work with BroadSoft on the delivery of complete solutions for next-generation telephony networks," said Alistair Woodman, director of marketing at Cisco. "The combination of BroadSoft's BroadWorks service delivery platform and Cisco's industry-leading voice gateways will enable service providers to quickly bring new revenue-generating services to market."

"The beauty of the solution that BroadSoft is demonstrating today," said John Phillips, president of TalkingNets, "is that service providers can now differentiate their service offerings with an easy-to-use, flexible service delivery system like BroadWorks and the unparalleled reliability of Cisco products."