New York, NY., June 13, 2000 - Cisco Systems, Inc., the worldwide leader in networking for the Internet, announced today the Internet Quotient (IQ) program - Internet business expertise delivered online.
Cisco will launch the program at the Cyber Cafi, 250 West 49th Street in New York City, at 9:30 a.m. today.
Executives and leaders from around the world travel to Cisco headquarters every day to learn how to use the Internet for a competitive advantage. To share this expertise more widely and efficiently with everyone, Cisco has created the IQ program.
"We have been asking the world, 'Are you ready?'" said Cisco's Jere Brooks King, vice president worldwide marketing communications. "The answer has been a resounding, 'Yes! Now tell me how we can quickly put our business on the Internet.' Using the successful models of Cisco Systems and its customers, the IQ program serves as the executive's atlas to the Internet Economy."
The Internet Quotient program provides the tools that executives need to lead their company successfully in the Internet Economy. Online information supplemented with a bimonthly printed magazine address Internet strategies from customer care and workforce optimization to supply chain management, revealing new ways to make business more agile, efficient, and competitive.
The rich content and easily navigated format will include Internet readiness evaluations, best practices, detailed "how to" guides for Internet applications, Internet business strategies - as well as educational examples of how and why other companies have succeeded.
IQ is available by subscription for the print magazine. IQ is targeted to business executives. BPA International will audit the print magazine. To subscribe to iQ Magazine.
Cisco worked with Tendo Communications of San Francisco, CA, to research and build IQ online and Hachette Filipacchi Custom Publishing of New York City, to design and publish the print version of the magazine.