20 Market Shopping Mall Tour Builds on Success of Groundbreaking 1998 Tour
Western Cable Show -- Anaheim, Calif. -- December 2, 1998 -- @Home Network (Nasdaq: ATHM), the leader in high-speed Internet services via the cable infrastructure, and Cisco Systems, Inc., the worldwide leader in networking for the Internet, today announced the second Cisco and @Home Cable Internet Revolution Expo, a "moveable feast" of broadband cable products and services that lets consumers sample the power of high-speed Internet access. Building on the tremendous consumer response to the breakthrough twelve city 1998 Cable Internet Revolution Expo, the 1999 tour will kick-off in the spring, and will travel to twenty high-traffic shopping malls throughout the U.S. and Canada.
"The Cable Internet Revolution Expo has proven to be an excellent vehicle to show consumers and small business owners the range of Internet solutions offered by Cisco, as well as demonstrations of the reliability, security and performance of Cisco-powered cable modems from our licensees," said Robba Benjamin, vice president of Cisco's Consumer Line of Business. "We are very excited about working with @Home again this year and expanding the tour to twenty cities across the U.S. and Canada."
"The mall tour is a high-impact marketing program that reaches out and grabs consumers' attention with the single most compelling reason to join the Cable Internet Revolution: speed," said Dean Gilbert, senior vice president and general manager of @Home Network. "By allowing consumers to experience the significant performance boost that broadband provides, we're dramatically increasing awareness and understanding of how much more productive and fun the Internet is when it's delivered over cable."
The successful 1998 Expo combined title sponsors Cisco and @Home with an impressive team that included cable modem sponsors Com21, General Instrument, Samsung, Sony and Thomson; PC sponsor IBM; and content sponsors Bloomberg, CBS Sportsline, CNN Interactive, SegaSoft's Heat.Net, T@p Online, Travelocity and ZDTV. Adding to the success of the tour was the marketing support of multiple system operators (MSOs) affiliated with @Home, such as Comcast, Cox Communications, TCI, InterMedia and Shaw, who supported each local event by executing aggressive advertising, direct mail, telemarketing and promotional offers.
@Home and Cisco are in the process of signing up 1999 tour sponsors, including companies producing Cisco-powered cable modems, computer hardware vendors, @Home media content partners and mainstream consumer advertisers who see the mall venue as an excellent way to give consumers the opportunity to try out new products, take a guided Web-tour of featured services and sign-up for the @Home service.
About @Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM) distributes high-speed interactive services to residences and businesses using its own network architecture and a variety of transport options including the cable industry's hybrid-fiber coaxial infrastructure. The cable connection provides users significant increases in speed over conventional Internet services. Leveraging the "always on" attributes of cable, @Home allows for unique multimedia applications that go beyond current Web experiences. Since its founding in 1995, @Home Network has reached affiliate agreements with eight leading cable companies in North America: Tele-Communications Inc., Cablevision Systems Corp., Comcast Corporation, Cox Communications, InterMedia Partners, Marcus Cable, Rogers Cablesystems Limited and Shaw Communications.Cisco Systems
Cisco Systems, Inc. (NASDAQ:CSCO) is the worldwide leader in networking for the Internet.@Home Network, @Home, and the @ logo are trademarks of @Home Network and may be registered in certain jurisdictions. All other brands and products are trademarks of their respective companies.
The matters discussed in this press release involve risks and uncertainties described from time to time in @Home Network's filings with the Securities and Exchange Commission. In particular, see "Factors That May Affect Future Operating Results" in the Company's Form 10-K for the year ended December 31, 1997 and "Risk Factors" in the Final Prospectus for @Home Network's initial public offering.
Cisco, Cisco IOS, Cisco Systems and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S., Canada and other countries. All other brand names and trademarks mentioned in this document are properties of their respective owners.
