Cisco Connected Mobile Experiences: Shopper Analytics
February 13, 2014
One of the most important aspects of the Cisco Connected Mobile Experiences (CMX) solution is its analytics capability. It allows you to locate every shopper device in the store, see how long the shoppers stays in various locations, how many are new, etc. -- not in just a single store, but across your entire chain. It also provides the quantitative metrics to help manage and improve merchandising, service, and layout. Overall, Cisco CMX allows you to engage shoppers with relevant mobile content offered in real time based on Wi-Fi location, creating a personalized loyalty experience with shopping history, zone-based advertisements, and indoor navigation to products.