Tech and the Environment Advances in tech can help solve some of the world's most pressing environmental problems.        

Meet the Exec: Chris Dedicoat

"Cisco participates and provides leadership because I truly believe that some of the world's biggest problems won't be solved by government in the future, they'll be solved by responsible corporate organizations"
Focus Magazine: As Executive VP of worldwide sales and field operations, some people might not think you would have much input on Cisco's commitment to the environment. Tell me why it's so important for you to be a leader at a company that has supported environmental causes for decades.

Chris Dedicoat: I feel that there are three key constituents. First, employees want to work for companies that take responsibility for the environment for which they operate in around the globe. Cisco participates and provides leadership because I truly believe that some of the world's biggest problems won't be solved by governments in the future. Rather, they'll be solved by responsible corporate organizations doing the right thing for their business and also for the world – in this case, for the environment in particular. Big companies are polluters, so I think it's important to take responsibility and do everything we possibly can.

Second, many of our partners want to see us lead in this area, so they can be part of that initiative as well.

Third, it's about our customers. Our products produce heat, and our customers want and need to understand the power consumption.
They also want to understand what responsibilities we take in our supply chain – how we manage it and ensure that we are as energy efficient as possible and using environmental design principles in products, transportation, and manufacturing. After the product has exceeded its useful life, customers would like to see Cisco achieving 100 percent returns on all products, so we can recycle and extract precious metals and plastics from those products to reduce landfill waste. Continue to full Q&A »