Feature Story

Transforming the Fan Experience

Sports and entertainment organizations are turning to technology for innovative fan experiences.

Remember when watching a sporting event at the game meant missing the play-by-play commentary? Or how about missing a big play because you were stuck in a long line at the concessions ordering food and drinks?

Now, you can use stadium WiFi to perform in-seat ordering so you don’t miss that critical play. Or, see what items are on sale in the team store through digital signage displayed throughout the venue.

IT and business leaders from the top sports and entertainment teams and venues are turning to the Internet of Everything to transform the fan experience.

Watch and read their stories below.

Russ Trainor, Vice President of Information Technology for the Denver Broncos, uses digital signage, WiFi, and mobile apps to optimize the fan viewing experience while leading to increased revenue for sponsors.

The Denver Broncos: From the moment fans arrive at the Sports Authority Field at Mile High, the new experience begins. See how fans, sponsors, and the Denver Broncos are connecting to transform experiences.

John Winborn, Chief Information Officer of the Dallas Cowboys, explains how IT is creating new revenue streams and provide the flexibility to adapt the stadium to support any number of events.

The Dallas Cowboys: Learn how the Dallas Cowboys built a technologically advanced stadium that supports new growth opportunities and future innovation.