How credit cards and payments are experimenting with ways to revolutionize retail.October 23, 2017
This National Cybersecurity Awareness Month, many are learning more about cyber risks and the way everyone can be safer online. Often, risks occur during retail shopping—but now, Google is making mobile payments easier by eliminating the precariousness of the online checkout.
Pay with Google is the company's new way for Android users to purchase things quicker and easier. Now, Android users can use the credit or debit card they provide to Google when signing up for Google products like YouTube, Google Play, and more. You can select this payment when purchasing something new, just authenticate it using a security code.
This process skips the need to fill out any forms or payment details—making mobile and online shopping that much swifter.
When launched, Pay with Google will work with 15 online outlets, including Door Dash, Postmates, and Kayak, with others like Stub Hub and Airbnb coming soon.
For those who have their own app or website, Google wants developers to include Pay with Google into products through the Google Payment API.
Experiments with payments are also entering biometrics. Anne Field wrote that banks and credit card companies are using individual's physicality to authenticate user identity. Beyond fingerprint recognition, there's also voice and face—using the smart phone camera or microphone to match a user's identity when making a purchase. Other early attempts include matching heart rhythms, how quickly one types, or the way users interact with websites.
Like mobile payments and biometric security, Cisco has identified another four capabilities that will enhance shopper's experiences in the future.
1. Customer mobile experience—Retailers can use insights from customer data to create a better experience for shoppers. These include targeted offers, mobile help, and product information.
2. Associate productivity—Staff can be productive from anywhere, collaborating with people inside and outside of the business.
3. Security—Retailers must have multi-layered defense of their data and information in order to protect the business and save costs.
4. Unifying retail—Bringing computing platforms together onto one, integrated system aids with operational demands.
With so many opportunities and pathways to shop, it's important for retailers to have the best end-to-end experiences for their shoppers.