Feature Story

Healthcare Goes Hollywood at SXSW Festival

by Joie Healy

Cisco heads to SXSW in Austin, Texas for the trailer premiere of DETECTED, a documentary about the creation of an Internet-enabled, cancer-detecting wearable device.

Cutting-edge technology and inspirational filmmaking have long been hallmarks of the annual SXSW Interactive and Film Festivals in Austin, Texas. True to the spirit of the festivals, during this year's gathering, the world will get a riveting sneak peek into how wearables, the Internet of Everything and advanced sensor technology are coming together in the fight against breast cancer.

DETECTED, an indie-documentary chronicling the creation, testing and marketing of the cancer-detecting iTBra, will make its world premiere at Cisco's Mimosas and a Movie: How Wearables Could Power Early Cancer Detection. Still in its testing phase, the iTBra is a promising new weapon in the fight against breast cancer, capable of automatically transmitting data from a sensor-equipped bra to a secure patient database. With real-time reporting, the iTBra has the potential to alert doctors and patients to early warning signs of breast cancer. And with early detection comes rapid treatment and hopefully, more breast cancer survivors.

The premiere of the Cisco-funded DETECTED trailer is the perfect opener to a wider discussion about the emerging role wearables are playing in advancing healthcare, something we've blogged and discussed in depth here at Cisco.  After the DETECTED trailer premiere, our own Bob Cooper will explore The Digital Health Communications Revolution during an expert panel discussion. During the discussion, Bob and other panelists will take a deep dive into how personalized, real-time health information transmission affects caregivers, patients and even policy makers.

Mimosas and a Movie: How Wearables Could Power Early Cancer Detection and The Digital Health Communications Revolution panel will both take place on Monday, March 16 in Austin, Texas.

             Moonshine Patio Bar & Grill

             303 Red River Street

             Austin, TX 78701

             11:00 a.m.  – 1:30 p.m.

            JW Marriott (Med Tech Stage)

            110 E. 2nd Street

            Austin, TX 78701

            3:15 p.m. – 4:00 p.m.

Connected healthcare is projected to become an $8 billion industry within three years. The DETECTED trailer premiere and digital healthcare panel are just the beginning of an ongoing conversation about developments in healthcare technology.

Headed to SXSW? We invite you to join us at these exciting events. You can RSVP for our DETECTED event here.

Following from afar? Join in the conversation using #DetectedMovie, #SXSW and #MedTech hashtags.