Ruba Borno

SVP / GM, Global CX Centers

Ruba Borno is the senior vice president and general manager of Global CX Centers and Managed Services. Global CX Centers deliver the full portfolio of Cisco support and professional services, including technical assistance, centralized project delivery and high-touch support, sourced support, managed services, and global spare parts and repair logistics. Cisco Managed Services helps customers accelerate their digital transformations and leverage the full capability of Cisco technologies. 
A five-year Cisco veteran, Ruba joined Cisco to lead the company’s business strategy and planning, provide market insights to support Cisco's investment and technology strategies, and inform the CEO agenda. She was previously a principal at The Boston Consulting Group and a leader in their Technology, Media & Telecommunications, and People & Organization practice groups. In this capacity, she co-authored articles including "Break Up or Shake Up: Get Ready for the Technology Industry Revolution" and "Technology Companies: Putting People First".
Ruba is a non-executive director on the board of Experian as well as an executive sponsor of Cisco's Connected Conservation efforts. She worked with the World Economic Forum to establish a skills-based education platform for people whose jobs will be impacted by automation, and with United Way of the Bay Area and City Year Silicon Valley on experiential work and education of disenfranchised youth. In 2019, Ruba was selected as a member of The Forum of Young Global Leaders, whose mission is to create a dynamic global community of exceptional people with the vision, courage and influence to drive positive change in the world.
Ruba was an Intel Ph.D. fellow at the National Science Foundation's Engineering Research Center for Wireless Integrated MicroSystems. She holds a Ph.D. and a Master of Science in Electrical Engineering from the University of Michigan, and a Bachelor of Science in Computer Engineering from the University of North Carolina at Charlotte.


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