Ruba Borno is Vice President of Growth Initiatives and Chief of Staff to the Chief Executive Officer.
As a member of the Executive Leadership Team, Ruba leads business strategy and planning across the company, provides market insights to support Cisco's investment and technology strategies, and informs the CEO agenda.
Since joining Cisco, Ruba has reshaped the company's strategic business planning process across the entire portfolio in support of Cisco's own digital transformation and that of our customers and partners. On behalf of the CEO, she has orchestrated alignment across Cisco executives and their functions through forums focused on innovation, leadership, and engagement. She has led the incubation and execution of critical cross-functional CEO-sponsored initiatives – products as well as processes – for faster time to execution and cross-company adoption. And, she has steered the World Economic Forum's IT Governors agenda to focus on reskilling and job creation by the world's leading IT companies.
Ruba was previously a Principal at The Boston Consulting Group and a leader in their Technology, Media & Telecommunications, and People & Organization practice groups. Known for her prioritization and execution, she supported the most senior executives of enterprise and consumer technology companies as they managed organizational change, increased operational effectiveness, and accelerated business growth. She also co-authored articles including "Ahead of the Curve: Lessons on Technology and Growth from Small-Business Leaders," "Break Up or Shake Up: Get Ready for the Technology Industry Revolution," and "Technology Companies: Putting People First."
Ruba has been an Intel Ph.D. fellow at the National Science Foundation's Engineering Research Center for Wireless Integrated MicroSystems, where her research focused on wireless sensor technology, or the "things" in the internet of things. She is a board member of The Tech Museum of Innovation in Silicon Valley, and she sponsors Girls Power Tech, part of the UN's international Girls in ICT Day to support girls and young women to consider education and career paths in Science, Technology, Engineering, and Math (STEM).
Ruba holds a Ph.D. and a Master of Science in Electrical Engineering from the University of Michigan, and a Bachelor of Science in Computer Engineering with honors from the University of North Carolina at Charlotte.