AuthorBio-Detail AuthorBio-Detail
David Rogers

David Rogers

David Rogers is an expert on brands and digital strategy. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" published in 2011 by Yale University Press. He is the co-author, with Bernd Schmitt, of "There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of "The Handbook on Brand and Experience Management." David tweets at and blogs at

Rogers has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit and media industries. Rogers teaches on brands, marketing and digital strategy at Columbia Business School, where he is the Executive Director of the Center on Global Brand Leadership

Author-Contributions Author-Contributions

David Rogers's Contributions

The Rise of the Networked Organization
11/08/2011 The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers.
The Future of the Social Web: Social Graphs Vs. Interest Graphs
09/26/2011 Social networks seemed poised to take over the Web. In reality, they still have a ways to go in delivering targeted services to customers.
Rethinking the Marketing Funnel in a World of Social Media
Web Content Display Web Content Display