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PRESS RELEASE

du Joins the League of First Regional Companies to Converge Its Mobile and Fixed Transport Networks, in Collaboration With Cisco

The IP Convergence of du's Mobile and Fixed networks Will Improve Speed, Flexibility and Scalability of Mobile-Based Services to Its UAE customers

DUBAI, United Arab Emirates, 20 Jan. 2011: du, the UAE's integrated telecom service provider, has announced it has converged its fixed and mobile Internet Protocol transport networks using the Cisco® CRS Carrier Routing System. This enables fixed-mobile convergence on du's network to meet the demand for high-end broadband services and makes the company unique in its ability to rapidly deploy new high-bandwidth mobile applications and data packages.

Cisco and du have collaborated previously to develop a portfolio of data and mobility services in the UAE. This new phase of network development will allow du to improve the speed, flexibility and scalability of mobile-based services to its customers.

Highlights / Key Facts:

  • This is one of the first regional fixed-mobile convergence projects where the fixed and mobile all services run on the same IP network with mobile (signaling and bearer), mobile data, residential Internet, business Internet, residential voice, enterprise voice, international voice, Layer 2 VPNs, Layer 3 VPNs and video running on a single IP/Multiprotocol Label Switching core powered by Cisco. This collaboration between Cisco and du also paves the way for future mobile applications and services to du's customers in the UAE.
  • By consolidating cores, du is able to offer its customers in the UAE a more scalable platform to deliver future services at a higher quality. The reduction in core equipment and the move to the latest technology also reduce du's energy consumption and  carbon footprint.
  • The project consisted of the Cisco CRS and core points-of-presence upgrades to meet higher bandwidth requirements, with a 10x bandwidth upgrade for mobile-based services through the addition of new hardware to the mobile nodes. The Mobile network was then enabled with end to end quality of service prioritising critical traffic.

Executive Quotes:

  • Hatem Bamatraf, senior vice president, Network Development, du
  • "Our vision to run a fully converged network where all the fixed and mobile services run on the same IP network is being achieved through our fixed mobile convergence projects. By collaborating with Cisco will be able to continue to deploy state-of-the art technology to continue enhancing the level of service we are delivering to our customers."

  • Wayne Hull, general manager, Cisco, UAE
  • "du and Cisco's combined experience and expertise, built through a long-standing relationship, has resulted in superior service and technology offerings that can enhance productivity and reduce operational costs across organizations in the UAE. Through the fixed mobile convergence, du and Cisco are now even better positioned to help our customers gain significant returns from their networks through greater productivity and reduced operating expenses."

Additional Resources:

Links /URL's:

About Cisco

Cisco, (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in emerging markets is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

# # #

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Press Contacts

***** document ****** 5877023 du Joins the League of First Regional Companies to Converge Its Mobile and Fixed Transport Networks, in Collaboration With Cisco du/Cisco FMC http://newsroom.cisco.com/dlls/2011/prod_012011b.html Active Thu Jan 20 13:00:00 GMT 2011 The IP Convergence of du's Mobile and Fixed networks Will Improve Speed, Flexibility and Scalability of Mobile-Based Services to Its UAE customers false

DUBAI, United Arab Emirates, 20 Jan. 2011: du, the UAE's integrated telecom service provider, has announced it has converged its fixed and mobile Internet Protocol transport networks using the Cisco® CRS Carrier Routing System. This enables fixed-mobile convergence on du's network to meet the demand for high-end broadband services and makes the company unique in its ability to rapidly deploy new high-bandwidth mobile applications and data packages.

Cisco and du have collaborated previously to develop a portfolio of data and mobility services in the UAE. This new phase of network development will allow du to improve the speed, flexibility and scalability of mobile-based services to its customers.

Highlights / Key Facts:

  • This is one of the first regional fixed-mobile convergence projects where the fixed and mobile all services run on the same IP network with mobile (signaling and bearer), mobile data, residential Internet, business Internet, residential voice, enterprise voice, international voice, Layer 2 VPNs, Layer 3 VPNs and video running on a single IP/Multiprotocol Label Switching core powered by Cisco. This collaboration between Cisco and du also paves the way for future mobile applications and services to du's customers in the UAE.
  • By consolidating cores, du is able to offer its customers in the UAE a more scalable platform to deliver future services at a higher quality. The reduction in core equipment and the move to the latest technology also reduce du's energy consumption and  carbon footprint.
  • The project consisted of the Cisco CRS and core points-of-presence upgrades to meet higher bandwidth requirements, with a 10x bandwidth upgrade for mobile-based services through the addition of new hardware to the mobile nodes. The Mobile network was then enabled with end to end quality of service prioritising critical traffic.

Executive Quotes:

  • Hatem Bamatraf, senior vice president, Network Development, du
  • "Our vision to run a fully converged network where all the fixed and mobile services run on the same IP network is being achieved through our fixed mobile convergence projects. By collaborating with Cisco will be able to continue to deploy state-of-the art technology to continue enhancing the level of service we are delivering to our customers."

  • Wayne Hull, general manager, Cisco, UAE
  • "du and Cisco's combined experience and expertise, built through a long-standing relationship, has resulted in superior service and technology offerings that can enhance productivity and reduce operational costs across organizations in the UAE. Through the fixed mobile convergence, du and Cisco are now even better positioned to help our customers gain significant returns from their networks through greater productivity and reduced operating expenses."

Additional Resources:

Links /URL's:

Matthew Hardwick|Cisco Systems, Inc.|+44 20 8824 1970|mahardwi@cisco.com Sharon Robinson|Cisco Systems, Inc.|+44 20 8824-9992|sharobin@cisco.com Jumana Akkawi|Cisco Systems, Inc.|+971 4 390 7983|jakkawi@cisco.com Y

About Cisco

Cisco, (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in emerging markets is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

# # #

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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