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PRESS RELEASE

London 2012 Paralympic Games set to champion understanding of a more diverse Britain

General public believe the Paralympic Games will highlight diversity, to help build a brilliant future for the UK in business and beyond

LONDON, 8 September 2011 – With tickets going on sale tomorrow for the London 2012 Paralympics, a survey commissioned by Cisco, official network provider to the London 2012 Olympic and Paralympic Games, has revealed that the Sport is set to play a key part in highlighting diversity in Britain.

Recent events,  including  the triumph of South African ‘blade runner' Oscar Pistorius, who became the first ever Paralympian to win an able-bodied Championship medal at the World Athletics Championships 2011 in South Korea, has helped raise awareness of the London 2012 Paralympics and the benefits it can bring to the UK.

77% of those surveyed believe that hosting the 2012 Paralympics in London will help increase the level of understanding around physical disability in sport. A high majority also saw the Paralympics as playing an important role in shaping the UK's understanding of all types of diversity in the future.

79% agreed that the Paralympics could play an important role in championing diversity of all types including age, race, gender, background, disability, religion and sexuality. Additionally, half the respondents (49%) agreed that more could be done in their community and workplace to promote diversity.

Diversity in the workforce

When looking at the current levels of understanding of diversity – specifically in the workforce -69% of people said they were not aware of any strategy by their employer to promote diversity in the workplace. Unsurprisingly therefore, 44% agreed that their place of work was not currently representative of a diverse workforce of any type.

Nikki Walker, senior director of Inclusion, Diversity and Sustainability at Cisco said:"The Paralympics is a real opportunity to open people's minds and change perceptions of what people with disabilities are able to do. It's a platform that employers can use to communicate the benefits of a diverse and inclusive workplace, enabling more people to live, work and play together."

Tips for building an Inclusive and Diverse workforce

  • Talent - It's not just about creating a gender, age or race balance; it is about having the best talent. Embrace the different skills, backgrounds and personalities of a diverse workforce and watch your company grow
  • Innovation is key- With an inclusive culture, businesses can tap into a diversity of perspectives and differentiate itself in the market by truly understanding its customers
  • Engage the majority -Focus on cultural change and ‘engaging the majority' in building an inclusive organisation, rather than just concentrating resources on minorities, employee groups or gender in isolation
  • Open communication and leadership – Encourage all employees to have a voiceand reap the rewards of multiple ideas and viewpoints
  • Embrace technology – Link different geographical cultures together by making the best use of technology like Cisco TelePresence®, allowinglife-size, real-time interaction with people who may be located thousands of miles away

The London 2012 Paralympic Games will see more athletes than ever competing.  4,200 competitors from 150 countries, including 300 from Great Britain will take part and activity is already underway to help build excitement across the country. Today's International Paralympic Day 2011, held in Trafalgar Square, will showcase the 20 Paralympic sports at London 2012, enabling the public to find out more about next year's Games.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate.  Information about Cisco can be found at http://www.cisco.com.  For ongoing news, please go to http://newsroom.cisco.com

For more information on Cisco's role as official network infrastructure provider to London 2012 please go to:http://www.cisco.co.uk/london2012.

About the Research

*The London 2012 Paralympics/Diversity research interviewed over 1000 members of the general public. Research was conducted in August 2011 by Loudhouse.

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S.  and other countries.  A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks.  Third-party trademarks mentioned are the property of their respective owners.  The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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