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PRESS RELEASE

Mobily Launches Saudi Arabia's First Public Cisco TelePresence Suite

Facilities Now Available in Riyadh Offer a High-Definition Video Communication Tool for Businesses

RIYADH, Saudi Arabia, 13 July 2011 - Mobily, the official brand name of Etihad Etisalat and a leading mobile and data service provider in the kingdom of Saudi Arabia, today unveiled the first public Cisco TelePresence Suites® venue in the Kingdom. The suite is centrally located in Riyadh city at the Mobily headquarters adjacent to Kingdom Tower.

Mobily's Cisco TelePresence Suite will connect 32 worldwide business cities across five continents with its partner Tata Communication and other partner networks. The network reach makes Cisco TelePresence® technology a truly global collaboration tool.

Highlights / Key Facts

  • The new Mobily TelePresence facility will enable Mobily's customers to minimize their travel time and expenses by delivering a live, immersive, face-to-face experience via the network.
  • Cisco TelePresence technology allows users to enjoy real-time communication and to collaborate with colleagues, customers and partners even if they are in a different city. Participants sit at a  conference table in the Cisco TelePresence room and connect to the other participants with a simple phone call. The setup of the rooms allows participants to feel as if they are sitting across a table, in a life-size meeting room.
  • Customers will be able to purchase meeting slots in the Mobily TelePresence room, in advance, on an hourly or daily basis through Mobily interactive 24-hour online booking system with its partner Tata Communication.
  • The rooms have been installed with a Cisco TelePresence System 3010, which allows up to six people to connect simultaneously across a maximum of 48 locations. It comprises three 65-inch plasma screens and a specially designed physical table that sits six participants on each side of the virtual table. It also features an additional LCD display for sharing rich-media content and other data using simple collaboration functionality as well as integrated cameras, lights and microphones so that speakers use less power.
  • The 'real life' meeting experience provided by Cisco TelePresence technology is delivered through ultra-high-resolution video that reveals subtle facial expressions conveying nonverbal reactions. Spatial audio allows the transmission of every nuance of the conversation and participants to interact as they would in person.
  • The Mobily public TelePresence solution will help save time and costs as well as boost productivity by reducing or eliminating the need to travel, thereby facilitating a 'greener' environment by reducing the carbon footprint. It also offer increased flexibility to Mobily customers in the Kingdom, who will be able to conduct business meetings or sensitive negotiations.
  • The Mobily TelePresence suite in Riyadh will be connected to a number of other rooms around the globe as a Global Meeting Exchange. The Mobily Exchange will enable business-to-business meetings between any public rooms or customer-owned private rooms to communicate with each other.

Executive quotes:

  • Khaled AlKaf, CEO, Mobily

"We are proud to pioneer this unique technology to businesses in Saudi Arabia  in a climate, where our customers across Saudi are looking at better ways to conduct business, keep a firm control on costs, and get more productivity. Mobily is the only company in the Kingdom that currently has the fiber infrastructure to offer Cisco TelePresence services cost-effectively. Our new Cisco TelePresence solution provides a compelling business case to save cost and time, as well as being environmentally friendly. Our goal is to continue to evolve our meeting offerings to address the needs of businesses and consumers in Saudi. Our collaboration with Cisco will enable us to do just that."

  • Wayne Fullerton, managing director for Cisco in Saudi Arabia.

"Our goal is to empower customers through technology, and innovations like Cisco TelePresence technology deliver just this. Our collaboration with Mobily to launch the first public Cisco TelePresence room in the Kingdom represents a truly transformational landmark project for Cisco in Saudi Arabia. This is one of the many ways Cisco contributes to the ‘going green' revolution, a global effort to save our environment for future generations. We look forward to working with Mobily to deploy Cisco TelePresence rooms in many more locations throughout the Kingdom."

Links / URLs:

  • For more details about Public Cisco TelePresence visit:

http://www.cisco.com/en/US/solutions/ns669/public_telepresence.html

  • Emerging Markets RSS Feed:

http://newsroom.cisco.com/data/syndication/rss2/EmergingMarkets.xml

  • Middle EastNews: 

http://www.cisco.com/web/ME/about/news/index.html

About Mobily:

Etihad Etisalat (Mobily) was established in 2004 by a consortium led by Etisalat, the UAE based telecom conglomerate. Mobily is the official brand name of Etihad Etisalat, renowned as the second mobile service provider in the Kingdom of Saudi Arabia. The awarded 25-Year telecommunication mobile license was complemented by a subsequent purchase of a 3G license. Mobily is the 1st Saudi communications company to get an operation license for 3rd generation services and beyond. In December 2004, Mobily was listed on Tadawul Stock Exchange. Today, Mobily equates to 40%+ market share of the mobile subscriptions in the Kingdom.  In March 2008, Mobily was granted approval by CITC (Communication and Information Technology Commission) to acquire Bayanat al-Oula which was a licensed Data Service Provider for a price of SAR 1.5 Billion. And, in November 2008, Mobily acquired absolute majority stakes in Zajil, the leading Saudi ISP (Internet Service Provider).

Mobily owns the vast majority of shares in the Saudi National Fiber Network (SNFN) composed with 12,800 KM of structured fiber cable, panned into 7 fully protected rings covering 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with 20 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable projects that are expected to be operational in the near future. For more information visit: www.mobily.com.sa/telepresence

About Cisco

Cisco (NASDAQ: CSCO, is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com.  For ongoing news, please go to http://newsroom.cisco.com.  Cisco equipment in emerging markets is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

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Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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