News Release

University of Nebraska Reinvents Fan Experience Inside Memorial Stadium

NeuLion College Platform and Cisco Connected Sports Solutions enable more than 150,000 devices to connect during this year's home football season and access new game-day mobile app that delivers personalized experience and exclusive video
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Dec 12, 2014

NEW YORK, N.Y. – NeuLion, Inc. (TSX: NLN), the leading enabler and provider of live and on-demand content to Internet-connected devices, the University of Nebraska Athletics and Cisco Sports and Entertainment, today announced at the 13th annual IMG Intercollegiate Athletics Forum the success of the new Nebraska game-day mobile app first used during the 2014 football season. The app leverages state-of-the-art technology coupled with exclusive content to provide fans with a one-of-a-kind fan experience inside of Memorial Stadium.  

Launched at the start of the Nebraska football season, more than 150,000 fan devices connected to an all new in stadium wireless network powered by a Huskers branded game-day app during this year's home games. The app provided fans in the stadium with a unique connected experience by delivering personalized access to in-depth information about the game, exclusive videos only available inside the stadium as well as rosters, bios, real-time stats and venue maps with concession stands, restrooms and more.

"There is nothing like the live experience of attending a game at Memorial Stadium, we wanted the digital experience to be one of a kind also," said Kelly Mosier, director of digital communications for the University of Nebraska athletic department. "Fans expect to be able to connect to the outside world at all times, so we wanted to stay ahead of the curve. To do that we needed to install a robust wireless network and looked to use that network to provide our fans with a unique video experience that would put them at the center of the action. We rolled portions of the new app for football fans and had great success and we are going to offer the same fan experience inside our basketball arena."

Nebraska Athletics has worked with NeuLion to integrate with Cisco Connected Stadium Wi-Fi and StadiumVision Mobile, as well as additional integration services to offer video feeds delivered by EVS. The fully integrated solution offered an unparalleled wireless experience at home games using a high-density Cisco Wi-Fi network that utilized more than 800 access points to ensure that fans anywhere inside the 85,000-plus seat Memorial Stadium and in the surrounding areas inside and outside the Stadium could reliably connect, interact and share.

With expanded connectivity and video feeds, the game-day app powered by NeuLion gave fans inside the venue the ability to choose between multiple camera angles of live video streams. These included the big-screen broadcast video feed from the scoreboard, an alternate angle view, an "all-22" camera view like what coaches use to see all the players simultaneously across the entire field, as well as additional game-day replays. 

 "The NeuLion College Platform, coupled with Cisco and EVS, was the most extensive in-venue implementation in the college space and impacted more than 30 percent of the in-stadium fan base in the first year," said Chris Wagner, EVP of NeuLion. "Fans are demanding the technology we deliver, and it is clear that when colleges like Nebraska customize the experience, by allowing fans to choose how and what they want to watch during the game, the response will be strong and will continue to grow in coming years. We are proud to have participated in enhancing the fan experience at Memorial Stadium."

"The University of Nebraska has proven to be a visionary organization in the college sports landscape, and by creating an improved in-game experience through technology, they made a strong statement to their fans," said Ken Martin, Director of Sales, Cisco Sports & Entertainment. "Collaborating with NeuLion, along with EVS and CDW, provided us with a strong team to ensure Husker fans have a top-notch, interactive experience and remain engaged in highly compelling visual content. Nebraska has positioned itself well to capture opportunities in the Internet of Everything, and as more people, processes, data and things become connected, they will be able to offer fans a more immersive experience and drive efficiencies and additional revenue."

About NeuLion

NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to Internet-enabled devices. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements

Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities.  Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can,""should," "could," or "might" occur or be achieved and other similar expressions.  These statements, in addressing future events and conditions, involve inherent risks and uncertainties.  Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements.  These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.  Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including:  our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk.  These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements.  A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's Annual Report on Form 10-K for the fiscal year ended December 31, 2013, which is available on www.sec.gov and filed on www.sedar.com.

About Cisco

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