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PRESS RELEASE

Cisco and Sony Collaborate on Industry-First Public Demonstration of 4K Live Streaming at NAB 2014

LAS VEGAS – April 7, 2014 - At NAB 2014, Cisco and Sony will become the first companies to publicly demonstrate the live delivery of full-frame rate 4K 60P content. The live demonstration, which will stream live 4K video from New York City to Las Vegas, will be on display for NAB show attendees at the Cisco booth (N9332) and Sony booth (C11001) in the Las Vegas Convention Center during exhibiting hours.

Live events in New York City will be captured with the Sony F55 4K camera, and HEVC encoded using Cisco’s Videoscape AnyRes – with enhanced support for 4K and HEVC. The live stream will be transported from New York to Las Vegas through a fiber optic network. The stream will then be delivered to the Las Vegas Convention Center, where it will be decoded with a Cisco set-top box with 4K support, and displayed on Sony XBR 4K Ultra HD TVs.

Joe Cozzolino, Senior Vice President, General Manager, Service Provider Video Infrastructure for Cisco, said, “This is an exciting time in our industry as advanced 4K content experiences reach a tipping point for distribution across multiple devices. We are ushering in the next era in content experiences with partners like Sony, and demonstrating that today’s cable networks are fully capable and ready to deliver full-frame rate 4K content.”

Mike Fasulo, President, Chief Operating Officer for Sony Electronics, said, “This is another 4K first, and Sony is committed to investing in 4K as an industry to bring exciting and immersive live TV experiences to consumers, from lens to living room. Collaborating with Cisco in this industry first demo of live 4K distribution over a cable backbone proves that 4K is ready for primary TV consumption. Sony will continue to invest in the technologies that raise the consumer experience and give viewers of Sony 4K UHD TVs the best experience possible for years to come.”

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service. Sony is noted for a wide range of consumer audio-visual products, such as BRAVIA® 4K Ultra HD and High Definition televisions, Cyber-shot® digital cameras, Alpha Digital SLR cameras, and Handycam® camcorders. Sony Electronics also develops and manufactures video and audio technologies for a range of professional production applications, including broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security.

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